# Umami Mushroom Patties The Actual Truffle Burger Celebrates the Taste of Vegetables By Laura McQuarrie | Published 2023-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-actual-truffle-burger References: [newhope](https://www.newhope.com/products-and-trends/nexty-awards-finalists-2023-natural-products-expo-east/gallery?slide=12) & [actualveggies](https://actualveggies.com/products/the-actual-truffle-burger-8-burgers)  The [Actual Truffle Burger](https://www.trendhunter.com/trends/actual-veggies) is a chef-crafted [shiitake mushroom patty](https://www.trendhunter.com/trends/mucho-burrito) with white truffle that celebrates the flavors of vegetables. With nourishing ingredients like oats, chickpea flour, onion, beans, seeds and spices, these umami patties boast nine grams of protein, eight grams of fiber and zero saturated fat. The surge in popularity of meat-like burgers is undeniable, yet a significant number of consumers are opting for wholesome [vegetable-based patties](https://www.trendhunter.com/trends/bingz-healthy-veggie), seeking alternatives that steer clear of heavily processed ingredients while still offering a delicious and satisfying burger experience. The demand for these kinds of plant-based products reflects a growing emphasis on natural and unadulterated options. In the 2023 Natural Products Expo East NEXTY Awards, The Actual Truffle Burger has been named a finalist in the Best New Plant-Focused Product category. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 41% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Wholesome Vegetable-based Patties:** A surge in popularity of meat-like burgers has led to a significant number of consumers seeking wholesome vegetable-based patties as alternatives to heavily processed ingredients, reflecting a growing emphasis on natural and unadulterated options. - **Plant-based Products:** The demand for plant-based products is increasing as more consumers look for alternatives that offer a delicious and satisfying burger experience while avoiding heavily processed ingredients. - **Nourishing Ingredients in Burgers:** Burgers made with nourishing ingredients like oats, chickpea flour, onion, beans, seeds, and spices are gaining popularity, highlighting consumers' preference for healthier options. ### Industries Being Reshaped - **Plant-based Food:** The plant-based food industry can capitalize on the surge in popularity of meat-like burgers by creating wholesome vegetable-based patties that cater to consumers' preference for natural and unadulterated options. - **Alternative Protein:** The alternative protein industry has an opportunity to meet the growing demand for plant-based products that offer a delicious and satisfying burger experience while avoiding heavily processed ingredients. - **Health Food:** The health food industry can tap into the trend of using nourishing ingredients in burgers, creating products that appeal to consumers looking for healthier options. ## Related on Trend Hunter - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Black Bean Burger Patties](https://www.trendhunter.com/trends/actual-veggies-black-bean-patty.md) - [Chickpea Masala Veggie Burgers](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger.md) - [Truffle-Flavored Burger Menus](https://www.trendhunter.com/trends/shake-shack-3.md) - [Nature-Inspired Vegan Burgers](https://www.trendhunter.com/trends/next-level-summer-adventure-trio.md) - [Meaty Mushroom Burgers](https://www.trendhunter.com/trends/portobello-mushroom-burger.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Mushroom-Heavy Fast-Food Burgers](https://www.trendhunter.com/trends/truffle-burgers.md)