# Morbidly Realistic Timepieces The Accurate Watch by Mr. Jones Keeps Time and Reality in Check By Michael Hemsworth | Published 2013-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-accurate-watch References: [watchismo](http://www.watchismo.com/mr-jones-accurate-se-new.aspx) In true fashion with the renowned company's stellar designs, The Accurate Watch by Mr. Jones helps the wearer remember [their own mortality](https://www.trendhunter.com/trends/life-is-too-short1). Emblazoned with the work 'Remember' on the hour hand and 'You Will Die' on the minute hand, The Accurate Watch by Mr. Jones is precisely that as well as a little bit of a downer. With that said, the timepiece is exquisitely crafted to perfection with a [stark black face](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch) and white text, a sumptuous black leather strap and reminds people on a daily basis to never forget that their time on earth is limited. It might seem like a strange way of remembering to "[seize the day](https://www.trendhunter.com/trends/timex-day-of-the-dead-weekender)", but The Accurate Watch by Mr. Jones is a suave way to stay on your toes and a helpful reminder to make the most out of every minute. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Mortality Reminder:** Designing timepieces that remind wearers of their own mortality presents an opportunity for creating unique and thought-provoking products. - **Bold Statement Watches:** Creating timepieces with provocative messages and designs can attract consumers looking for unconventional and attention-grabbing accessories. - **Daily Reminder Accessories:** Developing accessories that serve as daily reminders to cherish and make the most out of each moment can tap into the growing mindfulness trend. ### Who This Affects Most - **Fashion Accessories:** Fashion accessory brands can leverage mortality reminder timepieces to offer unique and meaningful products that resonate with consumers embracing the concept of memento mori. - **Luxury Goods:** The luxury goods industry can explore the market potential of designing bold statement watches that cater to consumers seeking exclusive and attention-grabbing timepieces. - **Wellness and Self-care:** Wellness and self-care brands can incorporate daily reminder accessories, like the Accurate Watch by Mr. Jones, into their product offerings as mindfulness tools to encourage living in the present moment. ## Related on Trend Hunter - [Meditative Vibrating Timepieces](https://www.trendhunter.com/trends/stund-watch.md) - [Time-Telling Cufflinks](https://www.trendhunter.com/trends/creamy-patina-2023-collection.md) - [Literature-Displaying Clocks](https://www.trendhunter.com/trends/author-clock.md) - [Half-Hour Timepiece Displays](https://www.trendhunter.com/trends/arrowatch.md) - [Robotically Accented Timepieces](https://www.trendhunter.com/trends/czapek-antarctique-rattrapante-rur.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Asymmetrical Shadowy Wristwatches](https://www.trendhunter.com/trends/good-evil-omen.md)