# Capitalist Alphabets 'The ABCs of Branding' Poster Shows Iconic Symbols By gali&hila | Published 2009-12-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-abcs-of-branding References: [merchline](http://www.merchline.com/thebestpart/productdisplay.9863.p.htm) The 'The ABCs of Branding' poster shows you the alphabet with a clever twist; the designer Jason Dean gives the alphabet a new meaning by using letters taken from famous logos. If you look closely you'll see [Disney](https://www.trendhunter.com/trends/b-water-beverage), [McDonald's](https://www.trendhunter.com/trends/made-to-order), Honda, [United](https://www.trendhunter.com/trends/anniversary-samba), Xerox and many more iconic brand logos. 'The ABC's of Branding' are made of embossed foil and come in silver foil on black paper or gold foil on cream. **Implications** - The visual appearance of most text has predominantly remained neutral and repetitive -- take Times New Roman font for example. However, companies looking to introduce funky visual displays should consider playing with varying fonts. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Varied Fonts:** Companies looking to introduce funky visual displays should consider playing with varying fonts. ### Where This Applies - **Printing and Publishing:** There is an opportunity for printing and publishing companies to provide unique and customized font options. - **Advertising and Marketing:** Innovative font choices can help brands create unique and attention-grabbing advertisements. - **Graphic Design:** Graphic designers can explore the use of varied fonts to create visually appealing and impactful designs. ## Related on Trend Hunter - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Performance Luxury Rebrandings](https://www.trendhunter.com/trends/bmw-alpina.md) - [Branding Trivia Games](https://www.trendhunter.com/trends/decode-the-identity.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md)