# LEGO Towers California, Home of the Tallest LEGO Brick Tower By TechnoGadget | Published 2007-06-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-926-feet-lego-brick-tower References: [gizmodo](http://gizmodo.com/) Check-out this awesome [pirate ship](https://www.trendhunter.com/trends/lego-icons-set) mast built at Legoland in California made with 465,000 bricks. It is the new tallest [LEGO](https://www.trendhunter.com/trends/lego-titanic) tower in the world, breaking a previous record of 93.43ft place in Denmark last year. The Park guests built 2,132 LEGO hearts into the tower and for each LEGO heart [Legoland California](https://www.trendhunter.com/trends/megasize-roxie) donated $1.00 to the Children`s Heart Institute of San Diego, California. **Implications** - Products that are integrated into pop culture such as LEGO have an opportunity to use publicity stunts to gather free press. The company has a chance to open the interactive opportunity to fans which builds a positive relationship between the two if not already established. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Marketing:** LEGO can use interactive marketing through publicity stunts to increase brand engagement and build relationships with fans. - **Record-breaking Achievements:** Breaking records through impressive LEGO builds can generate widespread media attention and increase brand recognition. - **Philanthropy Partnerships:** Partnering with a charitable organization can allow LEGO to give back to the community and demonstrate corporate social responsibility. ### Sectors Adopting This - **Toy:** The toy industry can leverage inspiration from LEGO's record-breaking builds to create their own attention-grabbing marketing campaigns. - **Entertainment:** The entertainment industry can partner with LEGO to create promotional tie-ins for their products, bridging the gap between movies and merchandise. - **Charitable Giving:** The charitable giving industry can look to LEGO's partnership with the Children's Heart Institute as a model for future collaborations with corporations. ## Related on Trend Hunter - [30-Foot Tall Figurines](https://www.trendhunter.com/trends/megasize-roxie.md) - [Sci-Fi Tower-Inspired Sets](https://www.trendhunter.com/trends/baraddr.md) - [Medieval Building Block Sets](https://www.trendhunter.com/trends/lion-knights-castle.md) - [Heart-Shaped Puzzle Sets](https://www.trendhunter.com/trends/valentines-day-heart.md) - [Toy Building Block Exhibits](https://www.trendhunter.com/trends/lego-exhibition.md) - [Detailed Superhero Building Sets](https://www.trendhunter.com/trends/lego-marvel-avengers-tower.md) - [Intricate Technical Puzzle Sets](https://www.trendhunter.com/trends/liebherr-crawler.md) - [Life-Size LEGO Brick Cars](https://www.trendhunter.com/trends/1950s-cadillac-fleetwood.md) - [Rollercoaster Mascot Debuts](https://www.trendhunter.com/trends/legoland-windsor.md)