# Perfume-Inspired Gelato Flavors Two Gourmands Inspired The 7 Virtues and On Third Thought Collab By Laura McQuarrie | Published 2025-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-7-virtues-and-on-third-thought References: [instagram](https://www.instagram.com/p/DMQBFhXuat4/?hl=en&img_index=1)  Fragrance and flavor are both rooted in the art of sensory storytelling, inspiring a collaboration between [The 7 Virtues](https://www.trendhunter.com/trends/candied-lychee) and [On Third Thought](https://www.trendhunter.com/trends/blue-matcha-gelato) featuring limited-time perfume-inspired gelato flavors. Combining aromatic complexity with culinary delight, the limited-edition flavors crafted by the allergen-free, small-batch gelato maker paid tribute to two fan-favorite gourmand scents from The 7 Virtues: Candied Lychee and [Vanilla](https://www.trendhunter.com/trends/vanilla-vice) Woods. While one perfume features notes of sugary pink lychee and orange juice, peony and geranium oil, the other shares a fan-favorite combination of organic vanilla and caramel infused with warm amber. As part of the Canadian brand collab, fans who purchased a scoop got to take home a free travel-size Vanilla Woods or Candied Lychee fragrance. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 93% | Activity: 98% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Scent-infused Desserts:** The marriage of fragrance and food is creating a novel multisensory experience, captivating consumers with scent-infused desserts that elevate traditional flavor profiles. - **Allergen-free Indulgences:** The rise of allergen-free indulgences caters to the growing demand for inclusive culinary experiences, offering delicious options without compromising on taste or sensory appeal. - **Experiential Collaborations:** Brands are increasingly exploring experiential collaborations, blending diverse industries to craft unique products that resonate deeply with consumers on both emotional and sensory levels. ### Industries Being Reshaped - **Fragrance:** The fragrance industry is expanding its reach by partnering with food brands, opening up new avenues for scent application beyond traditional perfumery. - **Artisanal Food:** Artisanal food makers are pioneering cross-industry partnerships that emphasize craftsmanship and creativity, redefining the boundaries of taste and tradition. - **Luxury Consumer Goods:** Luxury consumer goods are increasingly incorporating sensory storytelling into their product offerings, enhancing consumer engagement and brand loyalty through innovative experiences. ## Related on Trend Hunter - [Candied Lychee Fragrances](https://www.trendhunter.com/trends/candied-lychee.md) - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Dessert-Inspired Perfumes](https://www.trendhunter.com/trends/dipped-in-chocolate-perfume.md) - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Lickable Perfumes](https://www.trendhunter.com/trends/amorecco.md) - [Elevated Dessert-Inspired Fragrances](https://www.trendhunter.com/trends/gourmand-caramel.md) - [Vanilla Soft Serve Fragrances](https://www.trendhunter.com/trends/vanilla-vice.md) - [Tempting Gourmand Fragrances](https://www.trendhunter.com/trends/irresistible-nectar.md) - [Indulgent Dessert-Inspired Fragrances](https://www.trendhunter.com/trends/pistachio-dream.md)