# Omniscient Rapper Billboards This Massive Toronto Album Teaser Calls Drake "The 6 God" By Charlotte Joyce Kidd | Published 2015-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-6-god References: [vulture](http://www.vulture.com/2015/11/does-this-billboard-in-toronto-tease-new-drake.html) & [torontoist](http://torontoist.com/2015/11/6-god-is-watching-over-the-gardiner/) Drake makes no secret of his pride and attachment to his Canadian home city, and in a daring new billboard, he has proclaimed himself "The 6 God." A billboard looming above Toronto's Gardiner Highway displays the slightly ominous slogan "The 6 God is Watching," with the word God symbolized by a set of praying hands rather than the actual word. Drake has a tattoo of this same symbol (in emoji form). The Canadian-born singer posted a photo of the billboard to his [Instagram](https://www.trendhunter.com/trends/callaway) account, with the caption "Be home soon." This has bloggers and Torontonians speculating that this is a teaser for Drake's new 'Views from the 6' album release. This is a very effective way for the [Toronto rapper](https://www.trendhunter.com/trends/ovo-x-wwe) (or do we just call him The 6 God now?) to publicize his upcoming musical release, as the media and social buzz it is currently creating function as unpaid advertising. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 75% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Personalized Rapper Billboards:** Innovative billboards that connect with the personal brand of the artist to create social buzz and anticipation for upcoming releases. - **Location-based Advertising:** Creative use of billboards and other traditional advertising methods to create a localized message that resonates with the audience and generates excitement. - **Social Media Teasers:** The use of social media to create anticipation for upcoming releases by providing partial glimpses or cryptic hints that leave audiences wanting more. ### Where This Applies - **Music:** Innovative advertising techniques like these billboard teasers could create breakthrough promotional opportunities in the music industry. - **Marketing and Advertising:** Location-based advertising and personalized messaging show how new techniques can bring marketing and advertising to new heights. - **Social Media:** The trend of using social media platforms for promotional activity is creating new opportunities to stay ahead of the competition. ## Related on Trend Hunter - [Toronto Rapper-Backed Music Venues](https://www.trendhunter.com/trends/music-venue-history.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Evolutionary Toronto Dining Experiences](https://www.trendhunter.com/trends/the-drake-hotel.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Stealthy Modern Toronto Penthouses](https://www.trendhunter.com/trends/40-ph.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Athlete-Starring Film Ads](https://www.trendhunter.com/trends/jurassic-park-themed-1.md) - [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md)