# Snow Polo Cartier Polo World Cup on The Snow By Juan Carlos Bonilla | Published 2008-01-13 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/the-24th-cartier-polo-world-cup-on-snow References: [luxist](http://www.luxist.com/2008/01/12/brrrr-polo-in-the-snow/) & [polostmoritz](http://www.polostmoritz.com/en/cartier-poloworld-cup-on-snow/) The Royal sport takes a chilly turn with the 24th Cartier Polo World Cup on Snow which is held from January 24-27 2008 in St. Moritz. The tournament takes place on a [frozen lake](https://www.trendhunter.com/trends/the-city-of-harbin) and 25,000 [VIP spectators](https://www.trendhunter.com/trends/reverso-stories-popup) are expected. It includes a glamorous atmospheres because of the [royal sport](https://www.trendhunter.com/trends/tennisinspired-afternoon-tea) and the night scenes in the parties where the rich and famous take place and enjoy the celebration. **Implications** - With as much effort being put into bringing the brightest and most prominent polo players to the Cartier Polo Cup on Snow, you can bet this is one spectacular sporting event. A look through the VIP section of an event like this further emphasizes just how royal this sport is. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Reviews](https://www.trendhunter.com/reviews) ## Key Themes ### What Makes This Trend Stand Out - **Snow Polo:** Disruptive innovation opportunity: Develop advanced technology for polo equipment and gear specifically designed for snowy conditions. - **Cartier Polo World Cup on the Snow:** Disruptive innovation opportunity: Create innovative event experiences and hospitality services tailored to the snowy environment. - **Glamorous Atmospheres in Snow Polo:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly luxury products and services for the affluent audience attending snow polo events. ### Sectors Adopting This - **Sports Equipment and Gear:** Disruptive innovation opportunity: Develop advanced technology for polo equipment and gear specifically designed for snowy conditions. - **Event Management and Hospitality:** Disruptive innovation opportunity: Create innovative event experiences and hospitality services tailored to the snowy environment. - **Luxury Products and Services:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly luxury products and services for the affluent audience attending snow polo events. ## Related on Trend Hunter - [Timepiece-Focused Event Series](https://www.trendhunter.com/trends/watch-week-aspen-2025.md) - [Tennis-Inspired Luxurious Event Series](https://www.trendhunter.com/trends/luxurious-event-series.md) - [Premier Equestrian Events](https://www.trendhunter.com/trends/agricultural-winter-fair.md) - [Tennis-Themed Pop-Ups](https://www.trendhunter.com/trends/sweet-serve.md) - [Festive Cognac Pop-Ups](https://www.trendhunter.com/trends/louis-xiii-transforms.md) - [Elaborate Winter Activities](https://www.trendhunter.com/trends/the-city-of-harbin.md) - [Rugby-Themed Vacation Getaways](https://www.trendhunter.com/trends/the-ritz-carlton.md) - [Luxury Tequila-Branded Events](https://www.trendhunter.com/trends/aspen-gay-ski-week.md) - [Temporary Olympic Hospitality Venues](https://www.trendhunter.com/trends/casa-descente.md)