# Prizes That Include Security Guards 24K Gold Plated Bicycles By Noora Abu Eitah | Published 2008-06-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-24k-gold-plated-bicycle-security-guard-included References: [bornrich.org](http://www.bornrich.org/entry/24k-gold-plated-bike-for-uber-rich-eco-lover/) & [eta](http://www.eta.co.uk/insurance/cycle) An [online contest](https://www.trendhunter.com/trends/crack-a-golden-smile) organized by ETA, a UK-based insurance company, is offering a [gold-plated bicycle](https://www.trendhunter.com/trends/gazelle-ultimate-c8) as a prize to mark the [Green Transport Week](https://www.trendhunter.com/trends/murf-and-chronic-tacos). To enter the contest, you have to be at least eighteen years old and live in the UK. The contest will end on October 21st and a random draw will determine the winner. The $18,750 bike comes with a security guard! I don't know how they are going to organize that feature, but it's a great way to attract women who like men in uniforms! ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Online Contests:** Creating online contests with unique prizes can attract attention and engage a wider audience. - **Luxury Prizes:** Offering luxurious prizes that go beyond traditional rewards can generate excitement and enhance brand image. - **Green Transport Initiatives:** Promoting green transport initiatives through contests and incentives can raise awareness and encourage sustainable choices. ### Industries Being Reshaped - **Insurance:** Insurance companies can leverage online contests to engage customers and promote their services. - **Bicycle Manufacturing:** Bicycle manufacturers can explore partnerships or sponsorships with insurance companies to create unique prize offerings. - **Sustainable Transportation:** Businesses in the sustainable transportation industry can collaborate with insurance companies and leverage contests to promote green alternatives. ## Related on Trend Hunter - [Cutting-Edge Bike Giveaways](https://www.trendhunter.com/trends/prodigy-xc.md) - [Sleek Steel Bicycles](https://www.trendhunter.com/trends/the-spectre-2022-model.md) - [Gold-Plated Carrots](https://www.trendhunter.com/trends/gold-carrot.md) - [Customizable Aluminum-Cast Bikes](https://www.trendhunter.com/trends/heavy-bikes-hypocrite.md) - [Black-Chrome Motorbikes](https://www.trendhunter.com/trends/120th-anniversary-limited-edition-twins.md) - [Ultra-Secure Gravel eBikes](https://www.trendhunter.com/trends/ultrasecure-gravel-ebikes.md) - [High-Tech Carbon E-Bikes](https://www.trendhunter.com/trends/urtopia.md) - [Luxury British E-Bikes](https://www.trendhunter.com/trends/extreme-600.md) - [High-End Touring Bicycles](https://www.trendhunter.com/trends/custom-titanium-touring-bicycle.md)