# Dystopic Internet Football Teasers The 2014 Super Bowl Teaser Shows the Dark Side of the Internet By Tiffany | Published 2014-02-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-2014-super-bowl References: [psfk](http://www.psfk.com/2014/01/squarespace-super-bowl-ad.html) & [youtube](http://www.youtube.com/watch?v=ksXQG-rLjZo) As the 2014 Super Bowl approaches, David Lee the chief creative of [website design and publishing service](https://www.trendhunter.com/trends/rule-your-business) Squarespace, collaborated with director Malcolm Venville in creating their first teaser for a [Super Bowl ad](https://www.trendhunter.com/trends/skechers-no-t) called A Better Web Awaits. The title is a perfect way for Squarespace to publicize their services in helping clients to create custom tailored websites. The teaser was inspired by the World Wide Web, showing it in a completely new light -- surreal, dark and extremely disturbing. The teaser features bizarre and grotesque storefronts and whimsical, circus-like individuals. In the teaser ad, we see an adult carrying a child, but with their faces exchanged, men with neon signs that say “Your Funny Words Here,” “Hot Local Singles,” “Download Now” and “Epic Fails,” while a man walks into a transparent storefront. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Website Design:** The teaser highlights the importance of creating custom tailored websites, creating an opportunity for businesses in the website design industry to offer personalized services. - **Surreal Advertising:** The surreal and disturbing nature of the teaser demonstrates a trend towards unconventional advertising methods, encouraging businesses in the marketing industry to explore unique and attention-grabbing approaches. - **Subversive Online Content:** The teaser's portrayal of bizarre and grotesque storefronts reflects a growing interest in subversive online content, presenting an opportunity for businesses in the digital content creation industry to cater to this demand. ### Sectors Adopting This - **Website Design:** The teaser serves as a reminder for businesses in the website design industry to focus on providing personalized and tailored solutions to their clients. - **Marketing:** The unconventional and disturbing nature of the teaser suggests a need for businesses in the marketing industry to explore unconventional advertising techniques to capture attention and stand out from competitors. - **Digital Content Creation:** The teaser's portrayal of surreal and subversive elements indicates a demand for unique and unconventional online content, presenting an opportunity for businesses in the digital content creation industry to offer innovative and boundary-pushing creations. ## Related on Trend Hunter - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md) - [Cookie-Twisting Commercials](https://www.trendhunter.com/trends/oreo-super-bowl-2024.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md)