# Disrobed Deities The 2011 Pirelli Calendar Undresses Ancient Greek Mythology By Regan Canie | Published 2010-12-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/the-2011-pirelli-calendar References: [pedestrian](http://www.pedestrian.tv/fashion/news/karl-lagerfeld-unveils-2011-pirelli-calendar/28989.htm) & [pirelli](http://www.pirelli.ca/web/default.page) The 2011 Pirelli Calendar has been unveiled, and "unveiled" just so happens to be the perfect verb to describe its racy contents. The much-anticipated calendar produced for the Italian tire brand was shot this year by famed designer-turned-photographer [Karl Lagerfeld](https://www.trendhunter.com/trends/alessandro-micheles). Dubbed 'Mythology,' the 2011 Pirelli Calendar features models and celebs portraying various [Greek and Roman Gods](https://www.trendhunter.com/trends/talisman-collection) beautifully in black and white. While Lagerfeld's version of the Gods lacks clothing, the calender rings in the new year with a tasteful tale of ancient history. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Nude Calendar:** Opportunity to create new markets around nudity and sex appeal in a high-end calendar format - **Mythology Inspired Content:** Opportunity to create new versions of classical stories through a contemporary lens for marketing and entertainment purposes - **Celebrity-modeled Products:** Opportunity to attract consumers with a celebrity-endorsed product ### Industries Being Reshaped - **Fashion:** Industry that can utilize mythology-inspired content for new apparel designs and collections - **Publishing:** Industry that can produce books and graphic novels based on updated mythology stories for younger target audience - **Beauty:** Industry that can use celebrity-modeled products to sell their brand ## Related on Trend Hunter - [Mythological Beauty Collections](https://www.trendhunter.com/trends/goddess-collection.md) - [Greek Mythology-Themed Tequilas](https://www.trendhunter.com/trends/asombroso.md) - [Archeology-Exploring Exhibitions](https://www.trendhunter.com/trends/andreas-angelidakis1.md) - [Mythology-Inspired Candles](https://www.trendhunter.com/trends/mythologie-candles-olympus-collection.md) - [Dazzling Art Design Exhibitions](https://www.trendhunter.com/trends/selene-exhibition.md) - [Reusable Classical Artwork Exhibitions](https://www.trendhunter.com/trends/recycling-beauty.md) - [Luxury Fragrance Calendars](https://www.trendhunter.com/trends/2025-diptyque-advent.md) - [Flipping Mechanical Desktop Calendars](https://www.trendhunter.com/trends/gnomon-perpetual-flip-calendar.md) - [Mythology-Themed Lighting Capsules](https://www.trendhunter.com/trends/alchemist-collection.md)