# Refreshing THC-Enhanced Lemonades Nowadays is a Well-Established THC-Infused Beverage Brand By Kalin Ned | Published 2025-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thcinfused-beverage1 References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-nowadays-lemonade-a-new-limited-edition-summer-offering-from-the-award-winning-thc-beverage-brand-302494740.html)  THC-infused beverage brand Nowadays has introduced a new limited-edition summer flavor — Lemonade. This latest offering is designed to cater to seasonal demand and to a growing consumer base that is interested in the mood-enhancing qualities of cannabis drinks. The lemonade-inspired THC-infused beverage delivers a tart yet smooth taste with five milligrams of THC per serving. Available in both bottled and canned formats, the product aims to deliver a refreshing and social experience within minutes of consumption. This positions [Nowadays'](https://www.trendhunter.com/trends/readytodrink-thc-beverages) offering as an ideal choice for warm-weather gatherings. The brand emphasizes versatility, suggesting the beverage can be enjoyed straight, over ice, or [mixed into cocktails](https://www.trendhunter.com/trends/herb-bloom) like an Arnold Palmer, all while avoiding the aftereffects commonly associated with alcohol. Image Credit: Nowadays ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 64% | Activity: 73% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cannabis-infused Refreshments:** The trend of cannabis-infused refreshments is expanding as consumers seek alternatives to alcoholic drinks that offer mood-enhancing benefits. - **Seasonal Flavor Innovations:** Brands are capitalizing on seasonal demand by launching limited-edition flavors that resonate with the emotional and sensory experiences of consumers. - **Socially-oriented Beverages:** Products designed to enhance social gatherings are gaining popularity, aligning with consumer interests in engaging, alternative social experiences. - **THC Microdosing:** The interest in precise dosing of cannabis products is growing, allowing consumers to enjoy recreational effects without overwhelming psychoactive experiences. ### Industries Being Reshaped - **Cannabis Beverage Industry:** The emerging cannabis beverage industry is innovating by infusing common beverages with THC, targeting both recreational users and wellness consumers. - **Beverage Packaging Solutions:** Advancements in beverage packaging technologies are enabling brands to offer convenient, on-the-go formats that appeal to modern consumers. - **Alternative Alcohol Market:** As consumers seek alcohol alternatives, novel cannabis-infused drinks are emerging as desirable options within this evolving market niche. ## Related on Trend Hunter - [Cannabis-Infused Lemonades](https://www.trendhunter.com/trends/cannabis-infused-lemonade.md) - [THC-Infused Summer Beverages](https://www.trendhunter.com/trends/summer-beverages.md) - [Non-Carbonated Cannabis Lemonades](https://www.trendhunter.com/trends/vicious-citrus.md) - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md) - [Calming Cannabis Lemonades](https://www.trendhunter.com/trends/cannabis-lemonade.md) - [Low-Dose Calorie-Free THC Lemonades](https://www.trendhunter.com/trends/thc-lemonade.md) - [Effervescent Hemp THC Lemonades](https://www.trendhunter.com/trends/hometown-hero-sparkling-lemonade.md) - [Low-Dose Canned Cannabis Cocktails](https://www.trendhunter.com/trends/thc-cocktails.md) - [Summery Sparkling Cannabis Lemonades](https://www.trendhunter.com/trends/hemp-sparkling-lemonades.md)