# THC-Infused Cold Brew Cans Subculture Created a First-of-Its-Kind Shelf-Stable Brew By Laura McQuarrie | Published 2024-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thc-infused-cold-brew References: [investorsobserver](https://www.investorsobserver.com/news/qm-pr/6086914676492309) & [drinksubculture](http://www.drinksubculture.com/)  Subculture [Delta](https://www.trendhunter.com/trends/cannabis-water) Beverages—a joint venture between Subculture Coffee and Diesel Beverages—launched the world's first shelf-stable [THC-infused cold brew coffee](https://www.trendhunter.com/trends/unconform). These canned coffee beverages for the cannabis community feature 5mg of federally compliant Delta-9 THC in a serving. These ready-to-drink varieties include a well-balanced Cold Brew and a smooth, subtly sweet dairy-free Oat Milk option. Both made with high-altitude, fair-trade Ethiopian Arabica beans, these canned cold brew beverages are rich in aroma and taste. Thanks to the use of naturally derived Delta-9 THC from hemp and a patented Hydrophobic Molecule Delivery system, each serving promises sustained effects for up to two hours. These first-of-their-kind shelf-stable cans offer a new way for coffee and cannabis consumers to experience an elevating boost. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 66% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Thc-infused Beverages:** Innovative THC-infused beverages create a dual-purpose drink that engages both the cannabis and coffee markets. - **Shelf-stable THC Products:** The introduction of shelf-stable THC products caters to consumer demand for convenient and long-lasting cannabis edibles. - **Functional Coffee:** Functional coffee products, now enhanced with THC, provide consumers with a multifaceted beverage experience that combines energy and relaxation. ### Industries Being Reshaped - **Cannabis Industry:** The cannabis industry benefits from integrating THC into mainstream beverage options, expanding its reach beyond traditional smoking or vaping. - **Specialty Coffee Market:** The specialty coffee market can diversify offerings by incorporating unique ingredients like THC to attract niche consumer segments. - **Beverage Technology:** Advancements in beverage technology, such as a patented Hydrophobic Molecule Delivery system, enable new product innovations like shelf-stable THC-infused drinks. ## Related on Trend Hunter - [Canned CBD Cold Coffees](https://www.trendhunter.com/trends/trip-cbdinfused-cold-brew-coffee.md) - [THC-Infused Coffees](https://www.trendhunter.com/trends/thc-infused-coffee.md) - [Caffeinated Cannabis Beverages](https://www.trendhunter.com/trends/deep-space.md) - [Seasonal Cannabis Coffee Drinks](https://www.trendhunter.com/trends/zenith-nitro-cold-brew-cannabis-pumpkin-spice.md) - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md) - [Cannabis-Infused Coffee Syrups](https://www.trendhunter.com/trends/stir-the-pot.md) - [Approachable Cannabis Drinks](https://www.trendhunter.com/trends/delta9thc-beverages.md) - [Caffeine-Boosted Cannabis Drinks](https://www.trendhunter.com/trends/deep-space-propulsion.md) - [Adventurous THC-Infused Drinks](https://www.trendhunter.com/trends/trail-magic.md)