# Fast-Acting THC Beverage Mixes Curaleaf Holdings Expands Its Zero Proof Brand with a New Product By Kalin Ned | Published 2024-01-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/thc-beverage-mix1 References: [newswire](https://www.newswire.ca/news-releases/curaleaf-expands-zero-proof-tm-brand-portfolio-with-launch-of-stir-fast-acting-thc-beverage-mix-824721668)  [Curaleaf Holdings](https://www.trendhunter.com/trends/hempderived-thc), a prominent cannabis product provider, has expanded its [Zero Proof](https://www.trendhunter.com/trends/thc-beverage-mix) brand with the introduction of Stir, a fast-acting THC beverage mix designed to enhance sparkling water into a cannabis-infused experience. Available at all Curaleaf locations in Illinois, tir offers a sociable and controllable alternative to hard seltzer and boasts five milligrams THC per sachet. Thanks to the use of nanotechnology, Stir provides a truer-to-flower experience, with effects felt in as little as 15-30 minutes. Zero Proof's fast-acting THC beverage mixes come in three low-calorie and gluten-free flavors including Peach Orange, Berry Cherry, and Mango Lime. Matt Darin, CEO of Curaleaf, expresses excitement about the new product line: "Stir by Zero Proof is the next step in expanding [the brand's] portfolio of THC-infused drinkables, a category which we believe will ultimately redefine how people socialize." Image Credit: Curaleaf ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 49% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Fast-acting THC Beverage Mixes:** Curaleaf introduces Stir, a fast-acting THC beverage mix that enhances sparkling water into a cannabis-infused experience. - **Nanotechnology in Cannabis Products:** Curaleaf utilizes nanotechnology in their Stir beverage mix, providing a truer-to-flower experience with faster effects. - **Expanding Thc-infused Drinkables Category:** Curaleaf aims to redefine how people socialize with their new product line, Stir, which is part of their THC-infused drinkables portfolio. ### Who This Affects Most - **Cannabis Products:** Curaleaf Holdings expands their Zero Proof brand with Stir, a fast-acting THC beverage mix, offering an alternative to traditional cannabis consumption methods. - **Beverage Industry:** Curaleaf's new product, Stir, taps into the growing demand for cannabis-infused beverages, providing a sociable and controllable alternative to hard seltzers. - **Nanotechnology:** The use of nanotechnology in Curaleaf's Stir beverage mix presents disruptive innovation opportunities within the cannabis industry by delivering faster-acting and more authentic cannabis experiences. ## Related on Trend Hunter - [THC Beverage Mixes](https://www.trendhunter.com/trends/thc-beverage-mix.md) - [THC Beverage Enhancers](https://www.trendhunter.com/trends/thc-beverage-enhancer.md) - [Low-Dose Cannabis Cocktails](https://www.trendhunter.com/trends/select-zero-proof-seltzer.md) - [Nano Cannabis Drink Mixes](https://www.trendhunter.com/trends/cannabis-infused-instant-drink-mixes.md) - [Fast-Acting THC Seltzers](https://www.trendhunter.com/trends/riseau-thc-seltzer.md) - [Fast-Acting THC Seltzers](https://www.trendhunter.com/trends/fastacting-thc-seltzers.md) - [Low Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/curaleaf.md) - [Hemp-Derived THC Drink Mixes](https://www.trendhunter.com/trends/thc-drink-mix.md) - [Low-Calorie THC Shots](https://www.trendhunter.com/trends/lowcalorie-cannabis-beverage.md)