# THC Beverage Enhancers Zero Proof's THC Drinkables are Fast-Acting, Easy to Use and Sessionable By Laura McQuarrie | Published 2023-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thc-beverage-enhancer References: [thetimes-tribune](https://www.thetimes-tribune.com/zz-dnp/curaleaf-expands-brand-portfolio-with-launch-of-zero-proof-cannabis-infused-drinkables/article_eb1accd4-d70a-5daa-81a8-ebc86b0a6c6a.html) & [drinkzeroproof](http://www.drinkzeroproof.com/)  Curaleaf newly introduced Zero Proof, a new brand of [THC drinkables](https://www.trendhunter.com/trends/mariona), and [THC beverage enhancers](https://www.trendhunter.com/trends/triple-drop) as its debut product. These fast-acting and sessionable beverage boosters for adults are easy to use, and they easily mix into drinks to share light flavors, benefits of cannabis and a hint of natural sweetness. Squeeze delivers 2.5mg THC per dose and thanks to nanotechnology, the effects can be felt within just 15 to 30 minutes. These discreet and [fast-acting alternatives to other edibles](https://www.trendhunter.com/trends/riseau-thc-seltzer) work by turning cannabis oil into tiny water-soluble molecules that dissolve easily and rapidly in drinks, and are efficiently absorbed into the bloodstream. Zero Proof's Squeeze is ready to be enjoyed in four flavors: Dash of Cherry, Dash of Orange, Dash of Lime and Dash of Sweet. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 52% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **THC Beverage Enhancers:** Innovative THC beverage enhancers that dissolve easily and rapidly in drinks could disrupt the cannabis-infused beverage industry. - **Fast-acting THC Drinkables:** Fast-acting THC drinkables that deliver the effects within 15 to 30 minutes present a potential disruptive innovation in the cannabis market. - **Discreet Cannabis Consumption:** Discreet and easily mixable THC drinkables provide a disruptive opportunity for individuals seeking a more subtle form of cannabis consumption. ### Sectors Adopting This - **Cannabis-infused Beverage:** The cannabis-infused beverage industry could see disruption from the introduction of THC beverage enhancers that can be easily mixed into drinks. - **Cannabis Market:** Fast-acting THC drinkables that deliver quick effects have the potential to shake up the cannabis market by providing an alternative consumption method. - **Beverage Industry:** The beverage industry could experience a disruptive innovation with the introduction of discreet THC drinkables that can be easily incorporated into various drinks. ## Related on Trend Hunter - [Fast-Acting THC Beverage Mixes](https://www.trendhunter.com/trends/thc-beverage-mix1.md) - [THC Beverage Mixes](https://www.trendhunter.com/trends/thc-beverage-mix.md) - [Low-Dose Cannabis Cocktails](https://www.trendhunter.com/trends/select-zero-proof-seltzer.md) - [Fast-Acting THC Seltzers](https://www.trendhunter.com/trends/fastacting-thc-seltzers.md) - [Low-Calorie THC Shots](https://www.trendhunter.com/trends/lowcalorie-cannabis-beverage.md) - [High-Dose THC Drinks](https://www.trendhunter.com/trends/extra-infuzed-10mg-seltzers.md) - [Pocket-Sized Cannabis Beverages](https://www.trendhunter.com/trends/drink-loud.md) - [Nano Cannabis Drink Mixes](https://www.trendhunter.com/trends/cannabis-infused-instant-drink-mixes.md) - [Juicy Cannabis-Infused Spritzers](https://www.trendhunter.com/trends/cannabis-infused-spritzer.md)