# Layerable Liquid Moisturizers Thayers' Soak It Up Moisturizer is Lightweight and Deeply Hydrating By Laura McQuarrie | Published 2023-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thayers-soak-it-up-moisturizer References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/#4312) & [instagram](https://www.instagram.com/p/CxLurC2gb5o/?img_index=1)  Thayers' Soak It Up Moisturizer delivers deep hydration without feeling heavy thanks to its lightweight, liquid texture. This barely-there moisturizer for normal to dry skin is made with shea butter, but it offers a comfortable, non-greasy experience that stands out from skincare solutions with similar formulations. Hyaluronic acid and snow mushroom are also included in this [lightweight liquid moisturizer](https://www.trendhunter.com/trends/ricelipids-ectoin-microemulsion) to penetrate five layers deep and help hydrate the skin for up to 80 hours. Many savvy skincare consumers favor [layerable moisturizers](https://www.trendhunter.com/trends/lipikar-baume-light-apm) for their ability to provide targeted hydration without overwhelming or smothering their skin. Formulas like this one allow for personalized skincare routines, flexibility and the opportunity to address specific concerns without the heaviness often associated with richer creams. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 66% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Layerable Moisturizers:** Layerable moisturizers offer targeted hydration without overwhelming the skin, allowing for personalized skincare routines and flexibility. - **Lightweight Skincare:** Lightweight skincare solutions, like Thayers' Soak It Up Moisturizer, provide deep hydration without feeling heavy, offering a non-greasy experience. - **Extended Hydration:** Hyaluronic acid and snow mushroom in Thayers' Soak It Up Moisturizer penetrate deep into the skin, providing up to 80 hours of hydration. ### Where This Applies - **Skincare:** Layerable moisturizers and lightweight skincare products are disrupting the traditional skincare industry by providing customizable and non-greasy hydration options. - **Beauty:** The extended hydrating properties of Thayers' Soak It Up Moisturizer are disrupting the beauty industry, attracting savvy consumers looking for lightweight, long-lasting skincare solutions. - **Personal Care:** The trend of layerable moisturizers and lightweight skincare is creating disruptive innovation opportunities in the personal care industry by offering targeted hydration and customizable routines. ## Related on Trend Hunter - [Lightweight Fluid Moisturizers](https://www.trendhunter.com/trends/fluid-moisturizer.md) - [Natural-Origin Moisturizing Creams](https://www.trendhunter.com/trends/naturalorigin-moisturizing-creams.md) - [Snow Mushroom-Infused Toners](https://www.trendhunter.com/trends/thayers-milky-face-toner-skin-care-with-snow-mushroom-and-hyaluronic-acid.md) - [Sorbet-Like Moisturizers](https://www.trendhunter.com/trends/vinohydra.md) - [Ultra-Lightweight Moisturizing Creams](https://www.trendhunter.com/trends/whisper-weight.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md) - [Oil-Balancing Milky Moisturizers](https://www.trendhunter.com/trends/dewy-milk-moisturizer.md) - [Lightweight Deep-Moisturizing Products](https://www.trendhunter.com/trends/ricelipids-ectoin-microemulsion.md) - [Hydrating Milky Moisturizers](https://www.trendhunter.com/trends/hydrating-milky-moisturizer.md)