# Plant-Based Super Snacks 'That's it.' is Now Available in Canada at Loblaws By Grace Mahas | Published 2020-11-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/thats-it References: [thatsitfruit](https://www.thatsitfruit.com/) 'That's it.' the fan-favorite fruit bar with recognizable ingredients and superior taste, recently expanded its distribution and is now available in Canada at participating [Loblaws](https://www.trendhunter.com/trends/sher-square) nationwide. The [plant-based snack bars](https://www.trendhunter.com/trends/madagascar-vanilla-snack-bar) are renowned for containing [only containing fruit](https://www.trendhunter.com/trends/pulpito) with no added purees, juices or concentrates as well as being preservative-free, non-GMO, and free of all priority allergens. “I started That’s it. to make real nutrition more accessible to people everywhere, and our launch in Canada is an important step in that direction,” said That’s it. Founder and CEO Dr. Lior Lewensztain. “At That’s it., we believe in the power of nutrition and a healthy, whole foods-based diet. At a time when immune health is more important than ever before, I think that Canadians are going to love the convenience and nutritional strength of our delicious products.” Image Credit: That's it ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Snacks:** Expanding the distribution of plant-based snack bars with recognizable ingredients and superior taste can disrupt the snack food market. - **Allergen-free Snacks:** Creating snacks free of priority allergens can provide an opportunity to disrupt the snack food industry and meet the growing demand for allergen-free products. - **Clean Label Snacks:** Developing clean label snacks with non-GMO ingredients and no added preservatives, purees, juices or concentrates can offer an innovative solution in the snack food market. ### Sectors Adopting This - **Food and Beverage:** The food industry can incorporate plant-based, allergen-free and clean label snacks into their products to capitalize on changing consumer preferences. - **Health and Wellness:** The increasing demand for healthy and wholesome food options creates opportunities for plant-based, allergen-free and clean label snacks to disrupt the health and wellness industry. - **Retail:** Retailers can stock plant-based, allergen-free and clean label snacks as part of their product offering to draw in customers and meet changing demands in the retail industry. ## Related on Trend Hunter - [Nutritious Snack Bars](https://www.trendhunter.com/trends/nutritous-snack-bar.md) - [Crunchy Toddler Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-crunchables.md) - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Caffeinated Organic Snack Products](https://www.trendhunter.com/trends/thats-it-products.md) - [Nutritious Produce-Packed Snacks](https://www.trendhunter.com/trends/sher-square.md) - [Decadent High-Performance Snacks](https://www.trendhunter.com/trends/launches-protein-bites.md) - [Protein Bar Flavor Expansions](https://www.trendhunter.com/trends/barebells.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Naturally Sweetened Oat Products](https://www.trendhunter.com/trends/oatbox.md)