# Bean-Based Snack Bars 'That's It Nutrition' is Now Selling Bars Made from Black Beans and Veggies By Katherine Pendrill | Published 2018-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thats-it-nutrition References: [preparedfoods](https://www.preparedfoods.com/articles/120793--ingredient-veggie-snack-bars) & [thatsitfruit](https://thatsitfruit.com/veggie-bars/) In an effort to cater to the growing demand for healthier, on-the-go snack options, the Los Angeles-based company 'That's It Nutrition' has developed a new lineup of [bean-based snack bars](https://www.trendhunter.com/trends/remix-snacks-beanies). Not only are the new snack bars an excellent source of protein, but they also boast a savory flavor profile that makes them a great alternative to overly sugary snacks. The new lineup from That's It Nutrition is a series of snack bars made from a combination of crispy black beans mixed with vegetables, organic tapioca, vegetable glycerin, and sea salt. There are numerous [veggie varieties](https://www.trendhunter.com/trends/root-foods-vegetable-chips) to choose from, including kale, carrot, corn, and pea. Best of all, because the snacks are made from nothing but wholesome ingredients, each bar boasts four grams of protein and four grams of fiber. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Bean-based Snack Bars:** Bean-based snack bars are a healthier, savory, and protein-rich alternative to sugary snacks. - **Health-focused Snack Foods:** Consumers are increasingly seeking out healthier snack options that are also convenient and portable. - **Innovative Snack Bar Flavors:** Companies can create new snack bar flavors using vegetables, beans, and other wholesome ingredients. ### Where This Applies - **Healthy Snack Foods:** The demand for healthy snack foods continues to grow and presents opportunities for companies to create new product lines. - **Convenience Foods:** As consumers continue to live busy lifestyles, the demand for convenient, on-the-go snack options is on the rise. - **Plant-based Foods:** The use of plant-based ingredients such as beans, vegetables, and organic tapioca in snack bars aligns with the growing trend of plant-based diets and presents opportunities for companies to capitalize on this trend. ## Related on Trend Hunter - [Crispy Edamame Bean Snacks](https://www.trendhunter.com/trends/snacking-beans.md) - [Satiating Soft-Baked Bars](https://www.trendhunter.com/trends/hearty-bars.md) - [AI-Generated Snack Bars](https://www.trendhunter.com/trends/notsnack-protein-bars.md) - [Nutritious Bean-Based Snack Products](https://www.trendhunter.com/trends/tarwi-foods.md) - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Bean-Powered Plant-Based Foods](https://www.trendhunter.com/trends/beanvivo.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Bean-Based Puff Snacks](https://www.trendhunter.com/trends/remix-snacks-beanies.md) - [Organic Plant-Based Protein Bars](https://www.trendhunter.com/trends/organic-plantbased-protein-bars.md)