# Vegan-Friendly Fruit Truffles That's it. Chocolate Truffles are Launching in Two Flavors By Michael Hemsworth | Published 2025-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thats-it-chocolate-truffles References: [snackandbakery](https://www.snackandbakery.com/articles/113046-thats-it-debuts-dark-chocolate-truffles) & [thatsitfruit](https://www.thatsitfruit.com/?srsltid=AfmBOoqyIsuYUJgJVgVGIRfdeC7114kIEkpYds_5I3nLLzUvYqrS2zV)  The That's it. Chocolate Truffles are a series of [vegan-friendly treats](https://www.trendhunter.com/trends/luxurious-vegan-chocolates) arriving at select [Costco](https://www.trendhunter.com/trends/dark-chocolate-espresso-truffles) locations to offer shoppers with a free-from dessert option to pick up this winter. The product is making its debut for National Heart Health Month and is crafted with a blend of real fruit along with [dark chocolate](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks) to prioritize a rich, deep and satisfying flavor profile. The product comes in two varieties including Dark Chocolate Coconut Date and Dark Chocolate Fig, which are each crafted with 60% cacao and four to five ingredients. President Katie Eshuys spoke on the That's it. Chocolate Truffles saying, "Our goal has always been to create snacks that deliver on both taste and health. Following the success of our Mini Fruit Bars at Costco, we could not be more excited to provide Costco shoppers a premium, better-for-you chocolate option made with real fruit.” Image Credit: That's it. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 35% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegan Confectionery Expansion:** The rise of vegan-friendly fruit truffles highlights the growing demand for plant-based options in the confectionery industry, presenting opportunities for new product lines and flavors. - **Free-from Desserts:** As consumers increasingly seek desserts that are free from allergens and artificial additives, the market for clean-label, health-conscious sweets like these truffles is expanding rapidly. - **Fruit-infused Chocolates:** This innovative combination of real fruit with dark chocolate is creating a niche for fruit-infused chocolates, appealing to health-conscious chocoholics seeking indulgence without guilt. ### Where This Applies - **Plant-based Foods:** The development of vegan-friendly truffles aligns with the continuous growth in the plant-based food industry, offering new avenues for companies to cater to health and environmentally conscious consumers. - **Health-oriented Snacks:** Positioned as a better-for-you option, these fruit truffles are tapping into the burgeoning health-oriented snack industry, which focuses on creating tasty yet nutritious alternatives. - **Retail Food Chains:** With these treats launching at Costco, there is potential for retail food chains to expand their offerings with more exclusive, health-focused brands that appeal to their customer base. ## Related on Trend Hunter - [Complex Coffee Truffles](https://www.trendhunter.com/trends/dark-chocolate-espresso-truffles.md) - [Crunchy Seasonal Chocolate Truffles](https://www.trendhunter.com/trends/truffles.md) - [Vegan Valentine's Day Treats](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles.md) - [Fruit-Forward Chocolate Treats](https://www.trendhunter.com/trends/tru-fru-1.md) - [Decadent Eco-Conscious Truffle Bars](https://www.trendhunter.com/trends/magic-chocolate-truffle-bars.md) - [Truffle Chocolate Bars](https://www.trendhunter.com/trends/truffle-chocolate-bar.md) - [Chocolate-Covered Frozen Fruit Treats](https://www.trendhunter.com/trends/trfr-frozen-fruit-snacks.md) - [Dark Chocolate Coconut Cups](https://www.trendhunter.com/trends/dark-chocolate-coconut-cup.md) - [Oat-Based Chocolate Truffles](https://www.trendhunter.com/trends/lindor-vegan-truffles.md)