# Alcohol-Free Apple Ciders Thatchers Zero Cider's Crisp Taste Offers Enjoyment Without Alcohol By Laura McQuarrie | Published 2023-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thatchers-zero References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/50364/thatchers-tempts-the-taste-buds-this-dry-january-with-thatchers-zero/) & [thatcherscider](https://www.thatcherscider.co.uk/)  [Thatchers](https://www.trendhunter.com/trends/thatchers-cider-juicy-apple) Zero Cider is an [alcohol-free apple cider](https://www.trendhunter.com/trends/fruity-nonalcoholic-craft-ciders) that's full of fruity, crisp and refreshing flavor to quench the thirst of drinkers who want a quality beverage that doesn't compromise on taste or enjoyment. This new release is not just alcohol-free but also gluten-free and suitable for vegans and vegetarian drinkers, making it easy for people to choose a flavorful refreshment aligned with their lifestyle needs or choices. Thatchers has been crafting ciders since 1904 and this new release recognizes that the drinking preferences of adults are changing to suit more moderation. Although low-alcohol and [no-alcohol options](https://www.trendhunter.com/trends/alcohol-free-brews) are now a regular part of drinking occasions throughout the year, people will be looking for exciting new products like Thatchers Zero Cider heading into Dry January and the start of a new year. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 21% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Ciders:** Thatchers Zero Cider offers a flavorful alcohol-free apple cider option for drinkers who want a quality beverage without compromising on taste or enjoyment. - **Gluten-free Beverages:** Thatchers Zero Cider's gluten-free attribute caters to the needs of individuals with gluten sensitivities or dietary restrictions, providing them with a refreshing drink option. - **Vegan and Vegetarian Drinks:** Thatchers Zero Cider is suitable for vegans and vegetarians, offering them a delicious and refreshing cider that aligns with their lifestyle choices. ### Industries Being Reshaped - **Craft Cider Industry:** The craft cider industry can capitalize on the growing demand for alcohol-free cider options, like Thatchers Zero Cider, to cater to a wider consumer base. - **Wellness and Moderation:** The wellness industry can tap into the trend of moderation by promoting alcohol-free beverages, such as Thatchers Zero Cider, as refreshing and enjoyable alternatives for health-conscious consumers. - **Plant-based Beverage Market:** The plant-based beverage market can seize the opportunity presented by Thatchers Zero Cider as a vegan-friendly option, appealing to a larger customer segment looking for plant-based drink alternatives. ## Related on Trend Hunter - [Alcohol-Free Zero-Calorie Ciders](https://www.trendhunter.com/trends/somersby-zero.md) - [Alcohol-Free Sparkling Ciders](https://www.trendhunter.com/trends/zeffer.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Zero-Alcohol Cherry Ciders](https://www.trendhunter.com/trends/ground-control-00.md) - [Alcohol-Free Pink Lady Ciders](https://www.trendhunter.com/trends/noughty-pink-lady.md) - [Non-Alcoholic Hard Ciders](https://www.trendhunter.com/trends/2-towns-ciderhouse.md) - [Dealcoholized Cider Lines](https://www.trendhunter.com/trends/dealcoholized-cider.md) - [Refreshing Eco-Friendly Ciders](https://www.trendhunter.com/trends/thatchers-cider-juicy-apple.md)