# Crisp Wine-Inspired Ciders The New Thatchers Rosé Cider is Made with Sweet Dessert Apples By Michael Hemsworth | Published 2018-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thatchers-ros-cider References: [foodbev](https://www.foodbev.com/news/thatchers-cider-set-to-introduce-new-rose-cider-in-the-uk/) & [thatcherscider](https://www.thatcherscider.co.uk) The [Thatchers](https://www.trendhunter.com/trends/apple-and-blackcurrant) Rosé Cider has been unveiled by the UK-based brand as a new libation for younger consumers who are looking for a drink with a lower ABV, a sweet taste and a high-end profile. The cider has a 4% ABV and is crafted using [sweet dessert apples](https://www.trendhunter.com/trends/brothers-cider-flavors) including Pink Lady, Gala and Fuji to make it a light libation with a rose profile. The cider is available now in cans for purchase from [Sainsbury's](https://www.trendhunter.com/trends/fentimans-botanically-brewed) in the UK, while flint bottle packaging is set to be introduced in December. Speaking on the new Thatchers Rosé Cider, Managing Director at Thatcher's, Martin Thatcher, said, "Thatchers Rosé is a new and exciting sweet rosé cider that gives consumers just what they’re asking for – a great tasting, characterful, sweeter, lower ABV cider, made to a consistently high quality by the cidermakers at Thatchers." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Lower ABV Ciders:** The trend of lower ABV ciders presents an opportunity for brands to cater to younger consumers who are seeking lighter, more refreshing alcoholic beverages. - **Wine-inspired Ciders:** The rise of wine-inspired ciders allows cidermakers to tap into the popularity of rosé wine and offer a unique flavor profile to consumers. - **Premium Cider Packaging:** The introduction of flint bottle packaging for cider creates a high-end image and appeals to consumers who value aesthetics and quality. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverages industry can explore the trend of lower ABV ciders and wine-inspired ciders to capture the attention of a wider consumer base. - **Food Retail:** Food retail businesses, such as supermarkets, can stock and promote the new Thatchers Rosé Cider to satisfy consumer demand for unique and on-trend alcoholic beverages. - **Packaging Design:** The packaging design industry has an opportunity to create premium and visually appealing cider packaging options that enhance the overall consumer experience. ## Related on Trend Hunter - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Fruity Blackcurrant Ciders](https://www.trendhunter.com/trends/apple-and-blackcurrant.md) - [Free-From French Rosé Ciders](https://www.trendhunter.com/trends/galipette-cidre-ros-cider.md) - [Fruit-Forward Blackcurrant Ciders](https://www.trendhunter.com/trends/thatchers-apple-blackcurrant.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Alcohol-Free Apple Ciders](https://www.trendhunter.com/trends/thatchers-zero.md) - [Juicy Blood Orange Ciders](https://www.trendhunter.com/trends/thatchers-blood-orange.md) - [Premium-Quality Canned Ciders](https://www.trendhunter.com/trends/aspall-crisp-apple-cyder.md) - [Refreshing Eco-Friendly Ciders](https://www.trendhunter.com/trends/thatchers-cider-juicy-apple.md)