# Fruit-Forward Blackcurrant Ciders Thatchers Apple & Blackcurrant is Complex and Fruity By Michael Hemsworth | Published 2023-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thatchers-apple-blackcurrant References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/thatchers-introduces-apple-and-blackcurrent-23-10-2023/) & [thatcherscider](https://www.thatcherscider.co.uk)  The [Thatchers](https://www.trendhunter.com/trends/apple-and-blackcurrant) Apple & Blackcurrant cider is the brand's latest product portfolio addition that's ready to provide consumers with a complex, fruit-forward flavor experience. The cider is positioned as an alternative to existing [dark fruit and berry ciders](https://www.trendhunter.com/trends/1868-berry-blush-hard-cider) on the market, and balances the apple base with notes of blackcurrant. The product is arriving in the UK in four-packs of 440ml cans, 10-packs of 330ml cans, price-marked four-packs of 440ml cans and a 500ml single glass bottle. Commercial Director Jonathan Nixon spoke on the Thatchers Apple & Blackcurrant cider saying, "Our new Apple and Blackcurrant flavour is different to any other dark fruit or berry ciders on shelf and provides a clear opportunity for retailers to benefit from the strong rate of sale that ciders from Thatchers generate, thanks to our total dedication to quality and great taste.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 53% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alternative Fruit Ciders:** Thatchers Apple & Blackcurrant offers an alternative flavor experience to existing dark fruit and berry ciders. - **Complex Flavor Profiles:** Thatchers Apple & Blackcurrant balances the apple base with notes of blackcurrant, providing a complex taste. - **Varied Packaging Options:** Thatchers Apple & Blackcurrant is available in four-packs of 440ml cans, 10-packs of 330ml cans, price-marked four-packs of 440ml cans, and a 500ml single glass bottle. ### Industries Being Reshaped - **Alcoholic Beverages:** The introduction of Thatchers Apple & Blackcurrant cider adds to the variety of fruit ciders available in the alcoholic beverages industry. - **Cider Manufacturing:** Thatchers Apple & Blackcurrant showcases the innovation potential within the cider manufacturing industry by creating unique flavor combinations. - **Retail:** Thatchers Apple & Blackcurrant presents a market opportunity for retailers to capitalize on the strong sales track record of Thatchers ciders, thanks to their commitment to quality and great taste. ## Related on Trend Hunter - [Fruity Blackcurrant Ciders](https://www.trendhunter.com/trends/apple-and-blackcurrant.md) - [British Summertime Ciders](https://www.trendhunter.com/trends/sheppys-blackberry-elderflower-cider.md) - [Electrifying Craft Ciders](https://www.trendhunter.com/trends/craft-ciders.md) - [Small-Batch British Cider Ranges](https://www.trendhunter.com/trends/thatchers-cider-barn.md) - [Juicy Blood Orange Ciders](https://www.trendhunter.com/trends/thatchers-blood-orange.md) - [Complex Flavor Cooler Refreshments](https://www.trendhunter.com/trends/vk-apple-blackcurrant.md) - [Summertime Berry-Flavored Ciders](https://www.trendhunter.com/trends/crumpton-oaks-cider.md) - [Refreshingly Premium Ciders](https://www.trendhunter.com/trends/brutal-fruit-cider.md) - [Peachy Dual-Fruit Ciders](https://www.trendhunter.com/trends/rekorderlig-peachraspberry.md)