# Cartoon Cuisine Graphic Tees That Food Cray Has Released a Capsule Collection By Ell Smith | Published 2017-10-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/that-food-cray References: [hypebae](https://hypebae.com/2017/10/that-food-cray-urban-outfitters-capsule-collection) & [urbanoutfitters](https://www.urbanoutfitters.com/brands/that-food-cray) That Food Cray has partnered with [Urban Outfitters](https://www.trendhunter.com/trends/hello-kitty-monchhichi) to debut a capsule collection of the brand's popular foodie fashions. The collection of [graphic tees](https://www.trendhunter.com/trends/uniqlo-x-babymonster) make frequent pop culture and music references, boasting slogans such as '1-800 Hotcake Bling,' or 'Bish Butter Have My Money' -- references to Drake's 2016 hit, 'Hotline Bling' and Rihanna's 2015 single 'Bitch Better Have My Money.' This humorous approach to branding results in topical t-shirts that eliminate any explicitness, making the line wearable for both children and teenagers. The hand-drawn retro graphics seen on the unisex tees elicit a certain sense of nostalgia that's contrasted by the contemporary and culturally conscious slogans. That Food Cray's capsule collection would appeal to fashionistas as well as pop culture aficionados. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Foodie Fashion:** The intersection of food and fashion presents opportunities for brands to collaborate and create collections. - **Nostalgic Graphics:** Retro graphics paired with modern slogans can create unique styles that appeal to nostalgia-seeking consumers. - **Humorous Branding:** Brands that use humor in their marketing can create apparel that's more approachable and wearable for all ages. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate different themes and interests into their lines, like the food and pop culture references in this capsule collection. - **Food & Beverage:** Food and beverage companies can use partnerships and collaborations to expand their marketing reach through unique collections. - **Marketing & Advertising:** Humorous branding and nostalgia-inducing graphics can create memorable marketing campaigns that resonate with consumers. ## Related on Trend Hunter - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [Sauce-Themed QSR Merch](https://www.trendhunter.com/trends/saucethemed-merchandise.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md)