# Branded Festive Cooking Shows Blue Moon x Binging with Babish Partner for Thanksgiving Cook-A-Long By Grace Mahas | Published 2020-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thanksgiving-cookalong References: [bingingwithbabish](https://www.bingingwithbabish.com/blue-moon-thanksgiving-livestream) & [youtube](https://www.youtube.com/error?src=404) While Thanksgiving may look different this year with families celebrating apart, [Blue](https://www.trendhunter.com/trends/molly-yeh-x-blue-apron) Moon and Binging with Babish are helping first-time cooks create their own turkey dinner with a new Thanksgiving cook-a-long. Blue Moon is support fans for this year's unconventional Thanksgiving alongside chef Andrew Rea and fellow chef Sohla El-Waylly, from the popular [YouTube](https://www.trendhunter.com/trends/chef-stephanie-izard) show, Binging with Babish. On November 19th, 2020, fans can tune into the live 2-hour Thanksgiving special on Andrew’s YouTube channel [Babish Culinary Universe](https://www.trendhunter.com/trends/thcinfused-sugar), to learn tips and tricks from the expert chefs on how to create a delicious Thanksgiving meal. The cook-a-long will take viewers step-by-step in creating a Southwestern Spatchcock Turkey, Elote Spoon Bread with Chili & Lime, Blue Moon Caramel Orange Cake, and Queso Broccoli Casserole. Fans can find more information (including an ingredient list) online. Image Credit: Blue Moon ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Branded Festive Cooking Shows:** Collaborations between brands and popular cooking shows for festive cooking tutorials during special occasions like Thanksgiving have the potential to engage and educate a wide audience. - **Virtual Cook-a-longs:** Live virtual cook-a-longs with expert chefs on platforms like YouTube offer an interactive and immersive cooking experience for viewers, creating opportunities for brand partnerships. - **Creative Thanksgiving Recipes:** Innovative and unique Thanksgiving recipes, such as Southwestern Spatchcock Turkey and Blue Moon Caramel Orange Cake, can inspire new cooking trends and product usage. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage brands can collaborate with popular cooking shows to showcase their products and inspire consumers with creative recipes. - **Media and Entertainment:** Media and entertainment companies can leverage popular cooking shows to create engaging and educational content for viewers during festive seasons. - **Ecommerce:** eCommerce platforms and online retailers can promote ingredients and kitchen tools associated with festive recipes and partner with cooking shows for increased sales and brand awareness. ## Related on Trend Hunter - [Beer-Inspired Cooking Spices](https://www.trendhunter.com/trends/blue-moon-thanksgiving-seasonings.md) - [No-Stress Holiday Meals](https://www.trendhunter.com/trends/blue-apron-3.md) - [Beef-Centered Thanksgiving Menus](https://www.trendhunter.com/trends/flip-the-bird-menu.md) - [Friendsgiving Event Series](https://www.trendhunter.com/trends/butterball-and-bumble.md) - [Friendsgiving Chef Services](https://www.trendhunter.com/trends/friendsgiving-feast.md) - [No-Stress Friendsgiving Kits](https://www.trendhunter.com/trends/friendsgiving-dinner-doover-kits.md) - [Artisanal Bagel Craft Beers](https://www.trendhunter.com/trends/blue-moon-beer-bagel.md) - [Sitcom-Style Thanksgiving Campaigns](https://www.trendhunter.com/trends/whipshots-pattis-good-life.md) - [Thanksgiving-Inspired Ice Creams](https://www.trendhunter.com/trends/salt-straws-friendsgiving-series.md)