# Dog Holiday Food Campaigns Maev Launched Its 'A Seat at the Table' Thanksgiving Campaign in NYC By Adam Harrie | Published 2026-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thanksgiving-campaign References: [meetmaev](https://www.meetmaev.com/)  Maev is launching its ‘A Seat at the Table,’ its first Thanksgiving campaign, on November 10, giving dogs a place at the Thanksgiving table. The whole-ingredient dog food brand anchors it with a limited-edition ‘Harvest Turkey’ recipe and two new shelf-stable ‘Bone Broths.’ The campaign runs across out-of-home placements in Williamsburg and SoHo the week of Nov. 9, creator content from hosting-focused creators and a pop-up at Brodo’s takeaway window in New York on Dec. 13, where guests who buy a Brodo broth get a complimentary Maev Bone Broth for their dogs, so both can share. Maev shows how holiday campaigns can reflect the growing [humanization of pets](https://www.trendhunter.com/trends/cesar-love-like-crazy), with 51% of pet owners planning a special holiday meal or treat for their pets, according to Chewy’s holiday trend report. Image Credit: Maev ## Trend Insights (Trend Hunter) - Score: 9.3/10 - Popularity: 89% | Activity: 89% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pet-inclusive Holidays:** Seasonal celebrations are increasingly extending to companion animals, creating white space for themed products, shared rituals and family-style positioning in pet care. - **Humanized Pet Nutrition:** Whole-ingredient recipes and broth formats reflect rising demand for pet foods that mirror human wellness, premium dining and ingredient transparency expectations. - **Experiential Pet Campaigns:** Pop-ups, creator partnerships and out-of-home placements are turning pet food launches into lifestyle moments that blend commerce, community and emotional engagement. ### Industries Being Reshaped - **Pet Food:** Premium, limited-edition meals and functional add-ons offer brands new ways to differentiate through occasion-based nutrition and human-grade associations. - **Retail Marketing:** Holiday-driven activations can connect niche consumer behaviors with localized experiences, creator-led discovery and cross-category sampling models. - **Hospitality:** Restaurants and takeaway concepts are gaining relevance as pet-friendly collaboration platforms that support dual human-and-pet consumption experiences. ## Related on Trend Hunter - [Dog-Friendly Valentine's Gifts](https://www.trendhunter.com/trends/valentines-day-selection-box.md) - [Holiday-Inspired Dog Meals](https://www.trendhunter.com/trends/seasonal-and-savory.md) - [Scented Canine-Meal Billboards](https://www.trendhunter.com/trends/dog-of-honor.md) - [Fish-Based Dog Foods](https://www.trendhunter.com/trends/nordic-fish-dog-food.md) - [Thanksgiving-Inspired Dog Treats](https://www.trendhunter.com/trends/thanksgiving-inspired-dog-treats.md) - [Pet Food Campaigns](https://www.trendhunter.com/trends/pets-are-perfect.md) - [Wintery Pet Product Ranges](https://www.trendhunter.com/trends/lilys-kitchen.md) - [Pet-Inclusive Dining](https://www.trendhunter.com/trends/Pet-friendly-hospitality.md) - [Football-Themed Dog Treats](https://www.trendhunter.com/trends/game-day-nudges.md)