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# Plant-Based Holiday Boxes
Purple Carrot Debuted its Thanksgiving Box Menu Ahead of the Holiday

By Grace Mahas | Published 2022-09-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/thanksgiving-box
References: [purplecarrot](https://www.purplecarrot.com/)

![Plant-Based Holiday Boxes](https://cdn.trendhunterstatic.com/thumbs/489/thanksgiving-box.jpeg)

With fall around the corner, many are preparing their Thanksgiving dinners, and Purple Carrot is making it easier for those who follow a plant-based diet. The plant-based meal kit subscription service that "takes the hard work out of grocery shopping and the guesswork out of preparation" launched a holiday box.

On Friday, September 30, Purple Carrot will launch its annual 'Thanksgiving Box,' which will include fresh ingredients and easy-to-follow directions to make three dishes, gravy, cranberry sauce and one delicious dessert. This 100% plant-based holiday meal kit generously serves four. The box features rustic ciabatta stuffing with root vegetables & herb sausage, roasted brussels sprouts with oyster mushrooms & garlic kimchi butter, cashew cheese stuffed sweet potatoes with pecan parsley salsa, cranberry sauce, classic gravy, and pear cranberry crisp with walnut crumble.

The Purple Carrot Thanksgiving Box will be available for purchase on Purple Carrot’s website for $75.0.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 32% | Activity: 60% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Plant-based Meal Kits:** There is a growing demand for plant-based food options and meal kits can provide convenient solutions for consumers looking for variety and ease of preparation.
- **Holiday-themed Meal Kits:** Meal kit companies can capitalize on seasonal holidays by creating themed boxes that cater to specific occasions and offer unique culinary experiences.
- **Subscription-based Meal Kits:** Adopting a subscription-based model allows meal kit companies to boost customer loyalty and retention while offering customized solutions based on dietary preferences and lifestyle choices.

### Who This Affects Most

- **Meal Kit Delivery:** Meal kit delivery services can create tailored solutions for consumers looking for plant-based and holiday-specific meal options.
- **Foodtech:** Foodtech companies can leverage technology to create innovative meal solutions that cater to evolving dietary preferences and consumer lifestyles.
- **E-commerce:** E-commerce platforms can partner with meal kit companies to offer curated and personalized solutions to consumers seeking convenience and variety in their food choices.

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