# Hilarious Margarita Giveaways Jose Cuervo Thanks 'Todd,' the Creator of National Margarita Day By Grace Mahas | Published 2021-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thanks-todd References: [youtube](https://www.youtube.com/watch?v=fkiHPS-Cqlc&feature=youtu.be) Ahead of National Margarita Day on February 22, Jose Cuervo is thanking the unsung hero of the niche holiday – Todd McCalla. Todd is "a regular guy from Ohio" who happens to be the founder of National Margarita Day. He created the holiday "simply because he wanted to enjoy [margaritas with friends](https://www.trendhunter.com/trends/cointreau-lime-of-credit) during the winter." To thank the mastermind behind this momentous day, Jose Cuervo is thanking Todd with a massive “Snowmarg," a real-life [snow sculpture](https://www.trendhunter.com/trends/lime-of-credit) of the holiday founder. In addition, Jose Cuervo fans can also say "Thanks, Todd" on social media between February 19th to 22nd for a chance to win $8 via [PayPal](https://www.trendhunter.com/trends/molson-coors-santa), an amount chosen to cover the average cost of a margarita. To enter, you must be 21+ and follow @JoseCuervo. Entrants can drop a comment on the applicable Jose Cuervo post with the #ThanksTodd ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 22% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **National Holiday Celebrations:** Disruptive innovation opportunity: Create unique promotions or giveaways to celebrate niche holidays and attract customers to your brand. - **Social Media Marketing:** Disruptive innovation opportunity: Develop social media campaigns that encourage user-generated content and engagement with your brand. - **Branded Sculptures and Art Installations:** Disruptive innovation opportunity: Explore unconventional ways to promote your brand through artistic and creative marketing strategies. ### Industries Being Reshaped - **Alcoholic Beverages:** Disruptive innovation opportunity: Partner with holidays or create new ones to celebrate and promote your alcoholic beverage products. - **Marketing and Advertising:** Disruptive innovation opportunity: Utilize unique and creative marketing tactics to engage with consumers and attract new customers. - **Art and Design:** Disruptive innovation opportunity: Integrate art and design into marketing strategies to create visual impact and attract consumer attention. ## Related on Trend Hunter - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md) - [Immersive Margarita Tastings](https://www.trendhunter.com/trends/international-margarita-day.md) - [Margarita-Celebrating Snapback Hats](https://www.trendhunter.com/trends/margarita-merch.md) - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [Interactive Margarita Events](https://www.trendhunter.com/trends/rings-of-fire.md) - [Celebrative Margarita Offerings](https://www.trendhunter.com/trends/red-robin-commemorates.md) - [Margarita Refund Programs](https://www.trendhunter.com/trends/milagro-tequila.md) - [Shaker-Free RTD Margaritas](https://www.trendhunter.com/trends/sunny-margarita.md) - [Guac-Filled Margarita Glasses](https://www.trendhunter.com/trends/guacarita.md)