# Emotional Olympic Commercials P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength By Laura McQuarrie | Published 2016-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thank-you-mom References: [adweek](http://www.adweek.com/adfreak/pg-raises-stakes-its-latest-darkly-brilliant-thank-you-mom-masterpiece-171098) & [youtube](https://www.youtube.com/watch?v=MQ3k6BFX2uw) [P&G](https://www.trendhunter.com/trends/olympic-village1) has been launching its 'Thank You, Mom' commercials to coincide with the Olympics since the 2010 games in Vancouver. This year's commercial for the Rio 2016 Olympic Games is more powerful than ever. In the past, commercials have emphasized the [effort and sacrifice mothers have made](https://www.trendhunter.com/trends/gift-glow-up-shop) in order to help their children make it to the Olympics, but this one looks at a mother's role beyond athletics. The emotional commercial shows clips of dark times that involve the fear that comes during very real moments like car collisions, natural disasters and turbulece on an airplane flight. While the tone of most of the P&G commercial is quite serious, it ends on a triumphant [feel-good note](https://www.trendhunter.com/trends/make-life-brighter) with a simple reminder: "It takes someone strong to make someone strong." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Emotional Advertising:** The trend of creating emotionally powerful advertisements that connect with consumers on a deeper level. - **Mom-centric Marketing:** The trend of highlighting the important role of mothers in advertising campaigns, particularly in relation to supporting their children's endeavors. - **Storytelling Through Commercials:** The trend of using narratives and storytelling techniques to engage viewers and communicate brand messages in a more impactful way. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to explore emotional advertising as a way to create stronger connections with consumers. - **Consumer Goods:** Opportunity for consumer goods companies, like P&G, to incorporate mom-centric marketing strategies in their campaigns to resonate with their target audience. - **Media and Entertainment:** Opportunity for media and entertainment companies to leverage storytelling techniques to create compelling and emotionally engaging commercials for their clients. ## Related on Trend Hunter - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Sports Mom-Focused Footwear Campaigns](https://www.trendhunter.com/trends/sports-moms.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Personal Care-Focused Olympic Initiatives](https://www.trendhunter.com/trends/champions-clubhouse.md)