# Tribute Basketball Star Apparel Aimé Leon Dore's 'Thank You Mike' Collection Honors Michael Jordan By Riley von Niessen | Published 2016-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thank-you-mike References: [hypebeast](http://hypebeast.com/2016/11/aime-leon-dore-thank-you-mike-capsule) & [aimeleondore](http://aimeleondore.com/look-book/thank-you-mike/) In tribute of the [basketball star's ever-lasting legacy](https://www.trendhunter.com/trends/kobe-3-protro-halo), Aimé Leon Dore designed a selection of apparel that it dubbed 'Thank You Mike.' In order to promote the series, as well as to remember Michael Jordan's days on the court, Aimé Leon Dore hosted a "[three-on-three basketball tournament](https://www.trendhunter.com/trends/tommy-johns-tournament-collection) in Harlem." This event led to a supremely candid editorial as well, which shows athletes in action while wearing the designs. The majority of the images are purely black and white, however a selection contrast these in color -- with bright hues of red standing out the most. The Thank You Mike apparel consists of jersey-style tanks, tees, hoodies and a windbreaker -- each marked with minimalist graphics. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 46% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Athlete Tribute Apparel:** Opportunity to create apparel collections that pay homage to iconic athletes and their legacies. - **Sports-driven Events:** Potential to organize sports tournaments and events to promote apparel and engage with consumers. - **Contrasting Color Accents:** Trend of incorporating bold and contrasting colors to make apparel designs stand out. ### Where This Applies - **Fashion Industry:** Fashion brands can develop tribute apparel lines to honor famous athletes and tap into their fan base. - **Sports Industry:** Opportunity for sports organizations to host basketball tournaments or events to promote apparel collaboration and engage fans. - **Graphic Design Industry:** Designers can explore creating minimalist and impactful graphics for athleisure apparel collections. ## Related on Trend Hunter - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md) - [Retro Streetwear Capsules](https://www.trendhunter.com/trends/space-jam-30th-anniversary.md) - [Basketball-Inspired Undergarments](https://www.trendhunter.com/trends/tommy-johns-tournament-collection.md) - [Story-Driven Sneaker Launches](https://www.trendhunter.com/trends/while-you-were-sleeping.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md) - [Gratitude-Giving Sneakers](https://www.trendhunter.com/trends/air-jordan-xi-retro.md)