# Subterranean Garden Installations Tideway is Bringing Attention to the Thames Tideway Tunnel By Laura McQuarrie | Published 2023-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thames-tideway-tunnel References: [famouscampaigns](https://www.famouscampaigns.com/2023/07/loo-gardens-tideway-launches-hidden-subterranean-garden-in-londons-super-sewer/?utm_source=rss&utm_medium=rss&utm_campaign=loo-gardens-tideway-launches-hidden-subterranean-garden-in-londons-super-sewer)  Tideway sees the potential for London's sewage system to be transformed in just a year, and it is sharing its vision with a [subterranean garden installation](https://www.trendhunter.com/trends/vert-installation) called Loo Gardens. As it stands, the Thames Tideway Tunnel will be activated for testing next summer and it's set to be completed by 2025, supporting a more [sustainable sewage system](https://www.trendhunter.com/trends/home-toilet) and a healthier waterway. Loo Gardens is set up 50 meters underground, within the Tideway Thames Tunnel, and it was made with repurposed waste that was cleared from the Thames. Complete with [hand-painted flowers](https://www.trendhunter.com/trends/masterpeace-painting), the installation serves as a representation of how ecosystems above and below ground will thrive as a result of London's new super sewer. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 63% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Subterranean Garden Installations:** Opportunity for creating underground green spaces using repurposed waste materials. ### Sectors Adopting This - **Sustainable Construction:** Innovative construction methods using repurposed waste for underground gardens and green spaces. - **Environmental Conservation:** Creating healthier ecosystems by transforming underground spaces with green installations. - **Urban Planning:** Integrating underground gardens as part of sustainable city development and improving public spaces. ## Related on Trend Hunter - [Expressway Re-Routed Stormwater Gardens](https://www.trendhunter.com/trends/staging-grounds.md) - [Urban Green Space Overhauls](https://www.trendhunter.com/trends/londons-green-spaces.md) - [Unique Urban Event Hires](https://www.trendhunter.com/trends/private-hire.md) - [London-Based Garden Roofscapes](https://www.trendhunter.com/trends/roof-garden.md) - [Water Connection Architectural Installations](https://www.trendhunter.com/trends/aquatecture.md) - [Repurposed Waste Transit Tiles](https://www.trendhunter.com/trends/jeffrey-miller.md) - [Large-Scale Floral Mosaics](https://www.trendhunter.com/trends/floral-mosaics.md) - [Post-Pandemic Art Installations](https://www.trendhunter.com/trends/lakwena-maciver.md) - [Enclosed Japanese Park Toilets](https://www.trendhunter.com/trends/toiletowa.md)