# Floating Swimming Pools The Thames Bath Project Aims to Renovate Aging Open-Air Swimming Pools By Rahul Kalvapalle | Published 2015-04-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/thames-bath References: [gizmag](http://www.gizmag.com/thames-bath-kickstarter/37143/) & [kickstarter](https://www.kickstarter.com/projects/thamesbaths/thames-baths-a-new-beautiful-lido-for-the-river-th) The Thames Bath project is a new venture, currently the subject of a [Kickstarter](https://www.trendhunter.com/trends/bath-haus) campaign, that aims to open a [floating, open-air public swimming pool](https://www.trendhunter.com/trends/watercave) on the River Thames. The pool will comprise a huge floating pontoon on the bank of the Thames. Accessible by stairs, the pontoon will be fitted with a lifeguard tower. There will be two main pools, a 25-meter lap pool and a [plunge pool](https://www.trendhunter.com/trends/the-patrick-plunge), as well as a small paddling pool for kids. While public open-air swimming pools may seem like a relic of the ancient past -- with images of Greek and Moorish bath-houses coming to mind -- there's clearly an appetite to bring them back. Should it come to fruition, the Thames Bath will underline the revival of retro recreation. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 44% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Floating Swimming Pools:** The Thames Bath Project shows the trend of reviving retro recreation by opening a floating, open-air public swimming pool on the River Thames. - **Public Outdoor Recreation:** The resurgence of public open-air swimming pools indicates a trend of people seeking outdoor recreational activities. - **Crowdfunding for Public Projects:** The Kickstarter campaign for the Thames Bath Project demonstrates the trend of using crowdfunding to finance public ventures. ### Industries Being Reshaped - **Recreation and Leisure:** The Thames Bath Project presents a disruptive innovation opportunity to the recreation and leisure industry by offering a unique, floating swimming pool experience. - **Tourism and Hospitality:** The opening of a floating swimming pool on the River Thames can create a new tourist attraction, providing an innovative offering to the tourism and hospitality industry. - **Crowdfunding Platforms:** The success of the Kickstarter campaign for the Thames Bath Project highlights the potential disruptive innovation opportunities for crowdfunding platforms in financing public projects. ## Related on Trend Hunter - [Urban Portugal Swimming Pools](https://www.trendhunter.com/trends/loop-pool.md) - [Bathhouse Fundraising Campaigns](https://www.trendhunter.com/trends/indooroutdoor-bathhouse-facility.md) - [Skylight-Topped English Pool Houses](https://www.trendhunter.com/trends/malvern-pool-house.md) - [Asymmetrical Ultra-Compact Pools](https://www.trendhunter.com/trends/faraway-pool.md) - [Pool Reinvention Campuses](https://www.trendhunter.com/trends/waltham-forest-college.md) - [Customizable Tanning Pools](https://www.trendhunter.com/trends/inflatable-tanning-pool.md) - [Contemporary Public Bathhouses](https://www.trendhunter.com/trends/round-about-baths.md) - [Inflatable Cold Plunge Tubs](https://www.trendhunter.com/trends/plunge-evolve-series.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md)