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# Hispanic Singer Fashion Brands
The Mexican Singer Thalia Sodi Has Her Own Personal Fashion Brand

By Mishal Omar | Published 2018-01-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/thalia-sodi
References: [macys](https://www.macys.com/shop/womens-clothing/thalia-sodi?id=69907&edge=hybrid&cm_kws=thalia%20sodi)

Ariadna Thalia Sodi Miranda is a Mexican singer who has named her fashion brand after her two middle names.

The singer is multi-talented, having worked successfully in Mexico and globally as a [singer, songwriter and actress](https://www.trendhunter.com/trends/syrn). She also has the title "fashion designer" under her belt, with her Thalia Sodi clothing line that sells exclusively at [Macy's](https://www.trendhunter.com/trends/private-label-apparel) in the United States. The clothing brand features a range of outfits, from business and casual clothing items, to pajamas and evening wear.

Thalia Sodi's [relatively low prices and simple designs](https://www.trendhunter.com/trends/old-navy-x-anna), that feature small but distinct embellishments, ensures the brand is able to appeal to a wide range of consumers in the age demographic it is catering to.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 14% | Activity: 34% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Affordable Fashion:** There is an opportunity for brands to create affordable fashion lines with simple designs and distinct embellishments.
- **Celebrity Fashion Brands:** Celebrities can capitalize on their personal brands by creating their own fashion lines and expanding into the fashion industry.
- **Multi-talented Artists:** Multi-talented artists can leverage their skills and creativity to establish themselves as fashion designers as well.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can explore the potential of offering affordable clothing lines with distinct embellishments.
- **Celebrity Endorsement:** The fashion industry can collaborate with celebrities to leverage their personal brands and create successful fashion lines.
- **Entertainment Industry:** The entertainment industry can expand its revenue streams by encouraging multi-talented artists to venture into fashion design.

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