# Symbolic Branding Strategies Thalassios Kosmos Packaging Plays with Name, Letters and Contents By Amelia Roblin | Published 2013-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thalassios-kosmos-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/12/thalassios-kosmos-sea-world.html) & [mousegraphics.gr](http://www.mousegraphics.gr/) Thalassios Kosmos packaging contains [seafood products](https://www.trendhunter.com/trends/the-tower-of-tuna) and the designers worked to be quite creative in communicating this. Several very different visual techniques went into the clever work of mousegraphics, giving the branding a thoroughly thoughtful impression. Beginning with the boxes, the team cut viewing windows to the texture of fishnets, referencing the equipment used in catching and collecting the delicious ocean-dwelling creatures. As for the [resealable sacks](https://www.trendhunter.com/trends/beaver-street-fisheries), [old photos of fishermen](https://www.trendhunter.com/trends/back-to-nature-1) are incorporated to foster this nostalgic idea of more personal rather than industrial fishing. Finally, Sea World (Thalassios Kosmos) packaging is stamped with a bit of a visual pun. The Greek letter Theta was pulled from the name of the product and used to construct a unique and iconic logo. The character was given a tail to become a symbol of a scaly marine animal. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 93% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Creative Packaging Design:** Opportunities for designers and brands to implement visually impactful and creative packaging designs that enhance the product experience. - **Nostalgic Branding:** Nostalgic references to traditional or historical methods of fishing and seafood harvesting can create a more personal and authentic brand image. - **Symbolic Branding:** Incorporating symbolic or iconic elements into branding, such as using Greek letters to create unique logos, can create a strong and memorable brand image. ### Sectors Adopting This - **Seafood Industry:** Opportunities for seafood companies to differentiate themselves through creative and symbolic packaging design that highlights the unique characteristics of their products. - **Design Industry:** Opportunities for designers to specialize in creative packaging design, using techniques such as texture and nostalgia to create visually impactful and memorable brand identities. - **Marketing Industry:** Opportunities for marketers to develop branding strategies that incorporate symbolic or iconic elements, creating a strong and unique brand identity that resonates with consumers. ## Related on Trend Hunter - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Mediterranean Food Rebrands](https://www.trendhunter.com/trends/cypressa-1.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md)