# Prized Vineyards in South Asia Thailand is Poised to Become Next Value Wine Region By wang fangqing/ Frances Wang | Published 2009-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thaiwine References: [thaiwine.org](http://www.thaiwine.org/new.php) & [ikemitsu](http://www.ikemitsu.com/w0001.html#a3) World-class wines are no longer found only in Napa or Southern Europe; Thailand is becoming a home to top quality wines at a sensible price point. Monsoon Valley, a brand launched in 2003 by Bangkok-based [Siam Winery](https://www.trendhunter.com/trends/dentiste), was the award winner at the [International Wine & Spirits Competition](https://www.trendhunter.com/trends/freeride-to) (UK) and Syrah du Monde (France) last year. According to Japan's leading online wine dealer Ikemitsu Enterprises, Moonsoon Valley's white wine has mixed notes of melon, sea minerals and lemongrass. It's a combination that bodes well for pairing with seafood and spicy food. And, perhaps most importantly, it only costs around $11.60 USD per bottle. Thai wines are referred to as “New Latitude” wines, as the country is beyond the 30th and 50th degree latitude north and south--where most wines come from. Other well-received bottles include the GranMonte [Chenin Blanc](https://www.trendhunter.com/trends/sparkling-orange-wine) and the Khao Yai Reserve Shiraz 2000. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **New Latitude Wines:** The rise of Thai wines as a new latitude wine region presents an opportunity for disruptive innovation in the wine industry. - **Affordable High-quality Wines:** The success of Monsoon Valley's award-winning wines at a sensible price point highlights a growing trend for consumers seeking affordable high-quality wines. - **Non-traditional Wine Production Regions:** As more non-traditional wine production regions emerge, there is an opportunity for winemakers to experiment with new grape varieties and techniques, leading to disruptive innovations in wine production. ### Sectors Adopting This - **Wine Production:** The emergence of new latitude wine regions, such as Thailand, presents an opportunity for growth in the wine production industry. - **Food and Beverage:** The unique flavor profiles of Thai wines provide a unique opportunity for the food and beverage industry to explore pairing options with Thai cuisine. - **Tourism:** The rise of wine tourism in non-traditional wine regions presents an opportunity for growth in the tourism industry. ## Related on Trend Hunter - [Award-Winning Single-Origin Wines](https://www.trendhunter.com/trends/singleorigin-wine.md) - [Affordable Globally Sourced Wines](https://www.trendhunter.com/trends/asda-wine-atlas.md) - [Low-Cal Fresh White Wines](https://www.trendhunter.com/trends/fresh-vine-wine.md) - [Luxurious Pinot Noirs](https://www.trendhunter.com/trends/luxurious-pinot-noir.md) - [Wine Barrel-Finished Whiskeys](https://www.trendhunter.com/trends/indian-whiskey.md) - [Cuisine-Complementing Red Wines](https://www.trendhunter.com/trends/napa-valley-cabernet-sauvignon.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Accessible Private Label Wines](https://www.trendhunter.com/trends/aldi-specially-selected-wine-collection.md) - [Vibrant Sauvignon Blancs](https://www.trendhunter.com/trends/vibrant-sauvignon-blanc.md)