# Tear-Inducing Insurance Reels Thai Life Creates a Short Film About How Precious the World Can Be By Kevin Young | Published 2012-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thai-life References: [wimp](http://www.wimp.com/notto/) & [thailife](http://www.thailife.com/Downloads/Advertise/?type=4) This Thai Life insurance video is a [short film](https://www.trendhunter.com/trends/no-decision-without-us) that's bound to make you feel the blues and want to cry. To demonstrate how precious life is, Thai Life showcases this reel that's a [roller coaster ride of emotions](https://www.trendhunter.com/trends/john-lewis-2025). It tells a tale about the life and relationship between a father and daughter in Thailand. The father is born with a disability that makes him deaf and mute and with no mother figure around, the daughter faces a tough life of communicating with her only family member. The troubled teen goes through a distressful time in life and can't help the frustrations she has with her father. One day, she [attempts suicide](https://www.trendhunter.com/trends/sandy-hook-promise), which leaves her loving father crying for mercy. He offers his blood to save her life and in the end she realizes how her father will go to any extent to provide her with a happy life. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Emotion-inspiring Videos:** Creating short films that elicit strong emotional responses can be a powerful marketing tool for brands to connect with their audience. - **Narrative Storytelling:** Using storytelling techniques in advertising can engage consumers on a deeper level and create memorable experiences. - **Life Insurance Marketing:** Exploring creative ways to showcase the importance of life insurance can help insurance companies stand out in a competitive market. ### Sectors Adopting This - **Film and Video Production:** Incorporating emotional storytelling techniques can revolutionize the film and video production industry, allowing for more impactful and memorable content. - **Advertising and Marketing:** Leveraging narrative storytelling in advertising campaigns can disrupt traditional marketing strategies and create stronger connections with consumers. - **Insurance:** Innovative approaches to life insurance marketing can help insurance companies differentiate their offerings and attract a wider audience. ## Related on Trend Hunter - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Kpop-Star Cinematic Short Films](https://www.trendhunter.com/trends/dream-short-film.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md)