# Authentic Noodle Products Thai Dragon Noodles Make it Easy to Replicate Restaurant Meals at Home By Michael Hemsworth | Published 2021-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/thai-dragon-noodles References: [conveniencestore](https://www.conveniencestore.co.uk/products/thai-dragon-launches-noodle-range/652423.article) & [suryafoodsonline](https://suryafoodsonline.com) The Thai Dragon Noodles range is being launched in response to the increasing number of consumers in the UK who are looking for a way to prepare their favorite dishes from the comfort of home in the midst of continued lockdowns related to the COVID-19 pandemic. The noodles feature a high-quality recipe that are made using traditional Thai methods, and come in both [Thin and Pad Thai varieties](https://www.trendhunter.com/trends/spicy-dan-dan-noodles) that are priced at £1.20 per 200 gram pack. The vegetarian-friendly noodles are perfect for preparing authentic meals and feature a steamed not fried recipe. [Surya Foods](https://www.trendhunter.com/trends/potatobased-snack) Managing Director Harry Dulai commented on the launch of the value-focused Thai Dragon Noodles range saying, "At the moment the buzz word in pricing is all about EDLP (everyday low price) – especially as UK family’s affected by the current pandemic start to feel the squeeze on their finances. People are looking for ways to maintain quality but at a better price and retailers are keen to meet this demand." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Authentic Home-cooking:** The increasing number of consumers looking for ways to replicate restaurant meals at home presents an opportunity for companies to offer high-quality, authentic ingredients and recipes for affordable prices. - **Affordable Premium Ingredients:** The emphasis on EDLP (everyday low price) and quality presents an opportunity for companies to offer premium ingredients and products at more affordable prices, without sacrificing quality or taste. - **Vegetarian-friendly Products:** As more consumers adopt vegetarian or plant-based diets, there is an opportunity for companies to offer more vegetarian-friendly products, like the Thai Dragon Noodles, that maintain authentic flavors and traditional preparation methods. ### Where This Applies - **Food Manufacturing:** Food manufacturers can capitalize on trends towards authentic, affordable ingredients and at-home cooking by developing new product lines or expanding existing ones to meet demand. - **Grocery Retail:** Grocery retailers can meet growing demand for authentic, affordable ingredients and vegetarian-friendly products by partnering with manufacturers and offering these types of products to consumers at competitive prices. - **Restaurant Supplies:** Suppliers of ingredients and supplies to restaurants can explore opportunities to offer premium ingredients and authentic recipes to consumers looking to replicate their favorite restaurant meals at home. ## Related on Trend Hunter - [Takeaway-Inspired Asian Cuisine Products](https://www.trendhunter.com/trends/blue-dragon-products.md) - [Thai Cuisine Meal Kits](https://www.trendhunter.com/trends/pad-thai-noodle-kit.md) - [Ready-to-Cook Noodle Products](https://www.trendhunter.com/trends/batchelors-products.md) - [Authentic At-Home Noodle Meals](https://www.trendhunter.com/trends/colmans-singapore-noodles.md) - [Authentic Asian Noodle Ranges](https://www.trendhunter.com/trends/lee-kum-kee-noodles.md) - [Restaurant-Inspired Ramen Products](https://www.trendhunter.com/trends/itsu-restaurantramen.md) - [Grocer-Backed Frozen Meals](https://www.trendhunter.com/trends/singapore-style-noodles.md) - [Pan-Asian Ready Meals](https://www.trendhunter.com/trends/sainsburys-4.md) - [Instant Korean Cuisine Noodles](https://www.trendhunter.com/trends/namdong-instant-noodles.md)