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# Crispy Curry-Flavored Snack Cakes
Kallø Thai Curry Veggie Cakes are Non-HFSS and Flavor-Rich

By Michael Hemsworth | Published 2024-05-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/thai-curry-veggie-cakes
References: [foodbev](https://www.foodbev.com/news/kallo-introduces-thai-curry-flavoured-veggie-cakes/) & [kallo](https://www.kallo.com)

![Crispy Curry-Flavored Snack Cakes](https://cdn.trendhunterstatic.com/thumbs/533/thai-curry-veggie-cakes.jpeg)

The Kallø Thai Curry Veggie Cakes have been introduced by the Ecotone UK-owned snack brand as a non-HFSS product for consumers to choose for their snacking or entertaining occasions. The snack features the brand's signature crispy cake composition that's made with lentils and peas for a high protein profile, while the Thai curry flavoring offer a burst of taste in every bite. The snack cakes are free from artificial colors and flavors with no preservatives and are versatile enough to be topped with your choice of ingredients for the perfect snack or appetizer.

Marketing Director Adele Ward spoke on the new Kallø Thai Curry Veggie Cakes saying, "When faced with deciding between snack options, shoppers are often divided between tasty or healthy. With Kallø Veggie Cakes, we’ve proven that healthier choices don’t have to be dull. Thai Curry Veggie Cakes are an embodiment of that sentiment. The product offers all the outstanding nutritional benefits provided by plants coupled with the most delicious, aromatic curry flavour. A fantastic addition to the Veggie Cakes line-up that we’re confident will drive category growth.”

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 20% | Activity: 30% | Freshness: 23%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Ethnic-inspired Flavor Innovations:** Leveraging bold and unique flavors like Thai curry can attract consumers seeking exotic tastes in familiar snack formats.
- **High-protein Snack Options:** Incorporating ingredients such as lentils and peas into snack products can cater to the growing demand for protein-rich, plant-based nutrition.
- **Non-hfss Product Development:** Creating snacks that avoid high fat, sugar, and salt content opens opportunities to align with health-conscious consumer preferences and regulatory trends.

### Sectors Adopting This

- **Healthy Snacks:** The rising interest in nutritious snacking choices drives innovation in products that balance health benefits with flavorful experiences.
- **Plant-based Foods:** Expanding the variety of plant-based ingredients in food products addresses the demand for sustainable and meat-free dietary options.
- **Ethnic Cuisine:** Integrating authentic ethnic flavors into mainstream products taps into the expanding market of consumers interested in global culinary experiences.

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