# Spicy Thai Chicken Sandwiches Bad Daddy’s is Bringing the Heat with Its New Thai Chicken Sandwich By Katherine Pendrill | Published 2023-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thai-chicken-sandwich References: [restaurantnews](https://www.restaurantnews.com/bad-daddys-springs-up-sweet-and-spicy-flavors-for-the-season-040423/)  Bad Daddy’s is ushering in spring with two sweet and spicy new options: the [Thai](https://www.trendhunter.com/trends/sweet-thai-chili-wings) Chicken Sandwich and the Jammin’ With You Burger. Available now through May 31, the new Thai Chicken Sandwich and the new Jammin’ With You Burger are designed to kick things up a notch as we head into the spring season. The Thai Chicken Sandwich features a bold flavor combination of Spicy Sriracha Thai Slaw, a juicy grilled chicken breast, a slice of seared pineapple, and a generous portion of a housemade garlic peanut sauce. A similar combination of spicy and sweet, the new Jammin’ With You Burger combines a seven-ounce Angus beef patty with fresh arugula, [spicy jalapeño bacon](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash), housemade jalapeño cream cheese, and a sweet housemade tequila-macerated strawberry jam. Image Credit: Bad Daddy’s ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 40% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweet and Spicy Combinations:** The combination of sweet and spicy flavors in dishes presents an opportunity for new flavor profiles in the food industry. - **Housemade Sauces and Jams:** Creating and marketing unique housemade sauces and jams can be a disruptive innovation for the condiment industry. - **Limited Time Offerings:** Creating limited-time offerings is a strategy that can be used in the restaurant industry to keep customers engaged and coming back for new and exciting menu options. ### Industries Being Reshaped - **Food:** Creating unique flavor profiles through the combination of sweet and spicy flavors is an opportunity for innovation in the food industry - **Condiments:** Creating and marketing unique housemade sauces and jams can be a disruptive innovation for the condiment industry that is currently dominated by major brands. - **Restaurant:** Creating limited-time offerings is a strategy that can be used in the restaurant industry to keep customers engaged and coming back for new and exciting menu options. ## Related on Trend Hunter - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-crispy-chicken-sandwich.md) - [Sriracha-Spiced Chicken Sandwiches](https://www.trendhunter.com/trends/kickin-chicken-sandwich.md) - [Sweet-and-Saucy Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-chicken-sandwich.md) - [Sweet-Spicy Thai Cuisine Burgers](https://www.trendhunter.com/trends/thai-honey-burger.md) - [Summertime Chicken Wrap Menus](https://www.trendhunter.com/trends/summer-wraps.md) - [Piquant Crunchy Chicken Sandwiches](https://www.trendhunter.com/trends/sriracha-crispy-chicken-sandwiches.md) - [Spicy QSR Offerings](https://www.trendhunter.com/trends/bad-daddys.md) - [Spicy-sweet Chicken Sandwiches](https://www.trendhunter.com/trends/new-honey-hot-chicken-sandwich.md) - [Spicy Hawaiian Sandwiches](https://www.trendhunter.com/trends/hawaiian-spicy-chicken.md)