# Snack-Like Milk Beverages TH true MILK Recently Launched a New Snack Beverage in Vietnam By Grace Mahas | Published 2022-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/th-true-milk References: [dairyreporter](https://www.dairyreporter.com/News/Manufacturers/TH-true-MILK-launches-new-snack-drink) & [thmilk.vn](https://www.thmilk.vn/en/home-2/)  TH true Milk, a dairy brand in Vietnam, recently expanded its portfolio with the introduction of the new TH true MILK LIGHT MEAL -- a combination of milk and [plant-based ingredients](https://www.trendhunter.com/trends/silk-plantbased-beverage) such as macadamia nuts, [granular oats](https://www.trendhunter.com/trends/moma-foods), and walnuts. The new beverage leverages SIG's drinksplus technology that enables the brand to combine dairy with these unique ingredients. The TH true MILK LIGHT MEAL beverage contains up to 10% particulate content, with bites that can be up to 6mm in length. Kha Vo, the Marketing and Business Development Manager at SIG Vietnam, commented on the development of the new product. He stated: "TH true MILK has placed its trust in our drinksplus technology and working together with our team has been able to launch a brand-new [snack drink](https://www.trendhunter.com/trends/smug-dairy) in Vietnam." Image Credit: TH true MILK ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Snack Beverages with Unique Ingredients:** There is an opportunity for other dairy brands to use SIG's drinksplus technology to combine dairy and plant-based ingredients to create unique beverages. - **Innovative Beverage Technology:** SIG's drinksplus technology can be further developed and utilized in other industries beyond the dairy industry to create new and innovative beverage options. - **Particulate Content in Beverages:** There is an opportunity for other beverage producers to experiment with higher levels of particulate content in their drinks to create unique taste and texture experiences for consumers. ### Where This Applies - **Dairy Industry:** Dairy brands can experiment with different combinations of dairy and plant-based ingredients to create new types of beverages using innovative technology like SIG's drinksplus. - **Beverage Industry:** The unique combination of dairy and plant-based ingredients, along with higher levels of particulate content, presents an opportunity for innovation in the beverage industry. - **Food Technology Industry:** The development of innovative technology like SIG's drinksplus highlights the potential for further advancements in food technology that can be applied across various industries. ## Related on Trend Hunter - [Pea Protein Beverages](https://www.trendhunter.com/trends/tiptoh.md) - [Savory Vegetable Beverages](https://www.trendhunter.com/trends/vegetable-beverages.md) - [Extra-Creamy Almond Beverages](https://www.trendhunter.com/trends/almond-beverages.md) - [Shelf-Stable Protein Milks](https://www.trendhunter.com/trends/benefitt-high-protein-uht-milk.md) - [Asian-Inspired Canned Teas](https://www.trendhunter.com/trends/twrl-milk-tea.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Regional Plant-Based Drinks](https://www.trendhunter.com/trends/silk-plantbased-beverage.md) - [Concentrated Plant-Based Beverages](https://www.trendhunter.com/trends/tnuva.md) - [Alt Milk Chocolate Almonds](https://www.trendhunter.com/trends/lychee-oat-milk-chocolate-coated-almonds.md)