# Matcha-Scented Perfumes Le Labo's New Perfume Scent is Called 'THÉ MATCHA 26' By Katherine Pendrill | Published 2021-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/th-matcha-26 References: [hypebae](https://hypebae.com/2021/10/le-labo-the-matcha-26-perfume-new-scent-fragrance-release-price) With the debut of [Le Labo's](https://www.trendhunter.com/trends/osmanthus19) new scent 'THÉ MATCHA 26,' you can smell just like your go-to coffee shop order. Just as the name suggests, Le Labo's newest scent is inspired by the [rich smells of Japanese green tea](https://www.trendhunter.com/trends/elizabeth-arden-extends). As the brand explains, "In the same way [matcha tea](https://www.trendhunter.com/trends/batiste-light-dry-shampoo) is much more than just a drink in Japanese culture, ‘THÉ MATCHA 26’ is much more than a scent to us." In other words, you can expect to smell more than just green tea. You'll also pick up creamy notes of fig, a base scent of cedarwood, and a slightly bitter orange aroma. THÉ MATCHA 26 is available now from Le Labo’s stores in both 100ml and 50ml bottles. Image Credit: Le Labo ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 80% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Matcha-inspired Fragrances:** Creating fragrances inspired by popular beverages and flavors, presents an opportunity for innovation and differentiation within the fragrance industry. - **Cultural-inspired Scents:** Developing fragrances inspired by cultural experiences allows for unique product offerings and can appeal to niche markets. - **Natural Fragrances:** There is an opportunity to create fragrances using natural and organic ingredients, appealing to consumers who prioritize sustainability and wellness. ### Industries Being Reshaped - **Fragrance:** Incorporating unique and cultural-inspired scents can differentiate fragrance brands within a competitive market. - **Cosmetics:** Introducing fragrances in cosmetic products such as lotions, creams, and soaps, creates an opportunity for unique product offerings. - **Hospitality:** The hospitality industry can incorporate unique and cultural-inspired scents in hotel amenities to enhance the guest experience and create a memorable stay. ## Related on Trend Hunter - [Serene Matcha Fragrances](https://www.trendhunter.com/trends/matchabuya.md) - [Refreshing Matcha Fragrances](https://www.trendhunter.com/trends/matcha-ice-cream-extrait-de-parfum.md) - [Milky Matcha Fragrances](https://www.trendhunter.com/trends/milk-matcha-by-obvious.md) - [Creamy Matcha Fragrance Mists](https://www.trendhunter.com/trends/phlur-matcha-milk.md) - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Kyoto-Inspired Modern Fragrances](https://www.trendhunter.com/trends/osmanthus19.md) - [Bubble Tea Fragrance Mists](https://www.trendhunter.com/trends/bubble-tea-fragrance-mist.md) - [Clean Tea Fragrances](https://www.trendhunter.com/trends/roan-fragrances.md) - [Matcha-Scented Dry Shampoos](https://www.trendhunter.com/trends/batiste-light-dry-shampoo.md)