# Drink-Buying Apps The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends By Carly Foy | Published 2011-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tgifridays-buy-a-beer References: [foodista](http://www.foodista.com/blog/2011/06/10/use-facebook-to-buy-beer-for-friends-at-tgi-fridays) & [facebook](http://www.facebook.com/TGIFridays?sk=app_170854342972251) The TGIFriday's Buy a Beer campaign is as simple as it sounds. TGIFriday's has managed to come up with a campaign that gets a user to like the company's Facebook fan page and then have an option of buying their friend a beer. The easy-to-use Facebook app simply asks to select a recipient and tell them why they've earned a beer. Then, the user gets to purchase one of five beverage selections for their friend and pay the tab. All beers cost $5 each. The app will publish the purchase on your friend's wall and send them a redeemable gift voucher for any location. The TGIFriday's Buy a Beer campaign is the perfect gift to send your friend for a birthday or just because. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Social Gifting:** The TGIFriday's Buy a Beer campaign demonstrates the trend of social gifting, allowing users to purchase and send gifts to their friends through a simple Facebook app. - **Interactive Marketing:** TGIFriday's innovative Buy a Beer campaign exemplifies the trend of interactive marketing, engaging users through a fun and easy-to-use Facebook app. - **Digital Rewards:** The TGIFriday's Buy a Beer campaign taps into the trend of digital rewards, providing users with redeemable gift vouchers for any location after purchasing a beer for their friend. ### Who This Affects Most - **Hospitality:** The TGIFriday's Buy a Beer campaign presents a disruptive innovation opportunity for the hospitality industry to enhance customer engagement and drive sales through interactive marketing. - **E-commerce:** The TGIFriday's Buy a Beer campaign illustrates a potential disruptive innovation opportunity for the e-commerce industry by integrating social gifting features into online platforms to drive customer loyalty and increase revenue. - **Social Media:** The TGIFriday's Buy a Beer campaign indicates a disruptive innovation opportunity for the social media industry to leverage interactive marketing strategies and create engaging experiences for users. ## Related on Trend Hunter - [Simple Creator Support Platforms](https://www.trendhunter.com/trends/buy-me-a-beer.md) - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Bartender Collaboration Apps](https://www.trendhunter.com/trends/drinktank.md) - [All-Day Happy Hour Menus](https://www.trendhunter.com/trends/tgi-fridays-happy-every-hour.md) - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Social Payment Platforms](https://www.trendhunter.com/trends/beerme.md) - [Social Gathering-Scheduling Apps](https://www.trendhunter.com/trends/momentitos-app.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md)