# Digital Burger Giveaway Campaigns TGI Fridays is Boosting Business Through Shareable Discounts By Rebecca Byers | Published 2015-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tgi-fridays References: [brandeating](http://www.brandeating.com/2015/07/tgi-fridays-lets-customers-give-free-burgers-to-friends.html) & [bloomberg](http://www.bloomberg.com/news/articles/2015-07-01/tgi-friday-s-giving-away-burgers-to-drum-up-social-media-buzz) Part of a social media-driven campaign, customer who purchase a burger from a participating [TGI Fridays](https://www.trendhunter.com/trends/blazin-burger-bundle) will be given a discount code they can share with their friends through their social networks. Adding an element of gamification, the discount code can only be used once, making it a race for anyone on your timeline. The unique campaign is sure to create buzz around the restaurants burger menu, for which it is not well-known. Other brands that offer customized digital rewards that can be shared with friends on social media include [Uber](https://www.trendhunter.com/trends/really-good-mood-machine) and [Ritual](https://www.trendhunter.com/trends/ritual-2021), a local food delivery app. The gamification aspect is not unrelated to the consumer desire for making even mundane tasks fun, while it also speaks to the desire for shareable content based on experiences. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Social Media-driven Shareable Discounts:** TGI Fridays' campaign highlights the potential for brands to increase business through social media-driven shareable discounts. - **Gamification of Promotion:** The gamification aspect of TGI Fridays' campaign demonstrates the potential for businesses to use fun games and challenges in promotions. - **Customized Digital Rewards:** TGI Fridays, Uber, and Ritual demonstrate the potential for businesses to offer customized digital rewards that can be shared with friends on social media. ### Industries Being Reshaped - **Restaurant Industry:** The success of TGI Fridays' campaign highlights the potential for restaurants to increase business through social media-driven promotions. - **Ride-hailing Industry:** Uber's customized digital rewards demonstrate the potential for ride-hailing companies to offer promotions that encourage social media sharing. - **Food Delivery Industry:** Ritual's customized rewards and gamification potential highlight the potential for food delivery companies to use fun and shareable promotions to increase business. ## Related on Trend Hunter - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Ambitious Burger Month Promotion](https://www.trendhunter.com/trends/burger-month.md) - [420-Themed Restaurant Promotions](https://www.trendhunter.com/trends/fatburger-420.md) - [Sizeable Weekly Deals](https://www.trendhunter.com/trends/wings-and-burgers.md) - [Festive Free Burger Promotions](https://www.trendhunter.com/trends/holiday-burger-blitz.md) - [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Carnivorous Rib-Topped Burgers](https://www.trendhunter.com/trends/blazin-burger-bundle.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md)