# Prepackaged Restaurant Cocktails The TGI Fridays Pre-Mixed Cocktails Come in Three Flavor Options By Michael Hemsworth | Published 2018-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tgi-fridays-premixed-cocktails References: [conveniencestore](https://www.conveniencestore.co.uk/products/tgi-fridays-unveils-range-of-ready-to-drink-cocktails/574421.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [tgifridays](https://www.tgifridays.com) The [TGI Fridays](https://www.trendhunter.com/trends/holiday-cocktail-menu) pre-mixed cocktails have been announced by the restaurant brand as a collaboration product with [Manchester Drinks](https://www.trendhunter.com/trends/shuda-cocktail-range) that will launch in the UK. Crafted with some of the brand's most-popular drink creations in mind, the cocktails come in three flavor options including [Long Island](https://www.trendhunter.com/trends/long-john-silvers-and-franks-redhot-buffalo) Iced Tea, Passionfruit Martini and Pink Punk Mojito, which all have a 10% ABV. The prepackaged drinks come as the brand's first foray into the UK market with ready-to-drink cocktails and is sure to be a hit given the rising popular of premixed beverages amongst different consumer demographics. The TGI Fridays pre-mixed cocktails come in 500ml serving sizes and are part of a larger movement towards international product lineups by US-based brands as they seek to explore new market opportunities. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pre-mixed Alcoholic Beverages:** The rising popularity of pre-mixed alcoholic beverages presents opportunities for the beverage and food industry to develop new and innovative product offerings. - **International Product Lineups:** US-based brands are examining international expansion opportunities to reach new customers and introduce familiar product lines with regional twists. - **Collaboration Products:** Collaborative product partnerships offer an exciting opportunity to reach new audiences while introducing new product variations and flavor profiles. ### Where This Applies - **Beverage Industry:** The pre-packaged beverage trend provides an opportunity for beverage manufacturers to optimize supply chain efficiencies and waste reduction while creating new revenue streams. - **Food Industry:** The rising consumer demand for pre-mixed beverages implies an opportunity for adventurous food industry players to partner with beverage manufacturers to develop new product offerings. - **Hospitality Industry:** Ready-to-drink pre-mixed cocktails are a natural fit for the hospitality industry's desire to provide guests with convenient and cost-effective beverage options while enhancing their experience. ## Related on Trend Hunter - [Pre-Batched Premium Cocktails](https://www.trendhunter.com/trends/tails-cocktails.md) - [Nostalgic Holiday Cocktail Menus](https://www.trendhunter.com/trends/holiday-cocktail-menu.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Authentic Preparation-Free Cocktails](https://www.trendhunter.com/trends/casa-cantina.md) - [Canned Bar-Quality Martini Cocktails](https://www.trendhunter.com/trends/absolut-passionfruit-martini.md) - [Canned Bar-Quality Summertime Cocktails](https://www.trendhunter.com/trends/served-cocktails.md) - [Juicy Summertime Cocktail Flavors](https://www.trendhunter.com/trends/new-funkin-cocktails.md) - [Canned Restaurant-Branded Cocktails](https://www.trendhunter.com/trends/hard-rock-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md)