# All-Day Happy Hour Menus The TGI Fridays Happy Every Hour Menu is Available All Week Long By Michael Hemsworth | Published 2022-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tgi-fridays-happy-every-hour References: [brandeating](https://www.brandeating.com/2022/03/tgi-fridays-welcomes-new-happy-every-hour-menu-with-4-dollar-cocktails-5-dollar-wine-and-2-dollar-beer.html) & [tgifridays](https://www.tgifridays.com)  The [TGI Fridays](https://www.trendhunter.com/trends/the-tax-break) Happy Every Hour menu is arriving just in time for daylight savings to provide patrons with a way to enjoy some of their favorite cocktails, beers and wines at an unbeatable price point. The menu consists of $4 cocktails as well as $5 glasses of wine and 12-ounce glasses of [Miller Lite](https://www.trendhunter.com/trends/complimentary-beers) draft beer for $2. Diners can choose from Cape Cod, Bloody Mary, Tequila Sunrise, Cuba Libre and Whiskey Sour recipes for the cocktails, while select wines will be offered in six-ounce servings. The TGI Fridays Happy Every Hour menu is being launched as an all-day, all-week-long option for patrons and is arriving at participating locations now across the US. The drink menu is sure to be a hit amongst value-loving diners seeking a way to enjoy their favorite drinks at a competitive price point. Image Credit: TGI Fridays ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 18% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **All-day Happy Hour Menus:** Restaurants are offering all-day happy hour menus to provide affordable drink options to customers throughout the day. - **Value Menus:** Value menus are gaining popularity as consumers seek affordable dining options, presenting an opportunity for restaurants to offer discounted items. - **Digital Menu Innovation:** Digitally integrated menus offer a personalized dining experience, presenting an opportunity for restaurants to explore new ways of presenting food and drink options. ### Where This Applies - **Food and Beverage:** Between all-day happy hour menus and value menus, the food and beverage industry is finding ways to cater to conscious consumers while remaining competitive. - **Hospitality:** The launch of all-day happy hour menus presents an opportunity for hospitality professionals to create cost-effective experiences for guests and increase customer loyalty. - **Technology:** The rise of digitally integrated menus presents opportunities for technology companies to offer innovative solutions for restaurants looking to personalize the dining experience. ## Related on Trend Hunter - [Low-Cost Restaurant Lunch Menus](https://www.trendhunter.com/trends/10-for-10-lunch-entres.md) - [Tax Season Cocktails](https://www.trendhunter.com/trends/the-tax-break.md) - [Nostalgic Holiday Cocktail Menus](https://www.trendhunter.com/trends/holiday-cocktail-menu.md) - [Fajitas-Themed Summer Menus](https://www.trendhunter.com/trends/frijitas-menu.md) - [Accessible Happy Hour Menus](https://www.trendhunter.com/trends/fuzzys-taco-shop-happy-hour.md) - [Summertime Happy Hour Menus](https://www.trendhunter.com/trends/happiest-of-hours-menu.md) - [High-Value Restaurant Menus](https://www.trendhunter.com/trends/eddie-merlots-happy-hour-and-lounge-menu.md) - [Couple-Friendly Restaurant Promotions](https://www.trendhunter.com/trends/fridays-feast-menu.md) - [Unlimited Pancake Restaurant Menus](https://www.trendhunter.com/trends/bottomless-pancakes.md)