# Priority Seating Badges This TfL Badge and Card Campaign Support Those With Hidden Disabilities By Alyson Wyers | Published 2016-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tfl-badge References: [springwise](http://www.springwise.com/priority-seat-badges-help-hidden-impairments/) & [tfl.gov.uk](https://tfl.gov.uk/campaign/please-offer-me-a-seat?cid=pleaseoffermeaseat) In an effort to aid and support passengers with non-visible impairments, Transport for London ([TfL](https://www.trendhunter.com/trends/public-transport-safety)) will be trialling new TfL badges. Beginning yesterday (September 12, 2016), the blue badges and cards will be available for all services to customers with [hidden disabilities](https://www.trendhunter.com/trends/accessibility-maps) and read "Please offer me a seat." TfL is hoping to recruit 1000 people to participate in this trial campaign, to see if the [priority seating system](https://www.trendhunter.com/trends/accessibility-scores) makes a difference for those who struggle to stand. Research agency 2CV is also helping with this TfL badge initiative. The idea is badge and card carriers won't have to explain themselves to those they identify themselves to, because "not all disabilities and conditions are visible." ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Hidden Disabilities Support:** Creating tools and initiatives to support individuals with non-visible impairments in public spaces. - **Priority Seating System:** Implementing a system that allows individuals with hidden disabilities to easily identify themselves and secure priority seating. - **Campaign Trials:** Testing and evaluating the effectiveness of priority seating badges and cards for passengers with non-visible impairments. ### Industries Being Reshaped - **Transportation:** Exploring innovative ways to improve accessibility and inclusivity for passengers with disabilities. - **Research:** Conducting studies and gathering data to understand the impact of priority seating initiatives and identify opportunities for further improvement. - **Design:** Developing visually distinctive badges and cards that clearly communicate the need for priority seating to others. ## Related on Trend Hunter - [Accessibility Travel Aids](https://www.trendhunter.com/trends/rakun-card.md) - [Hidden Disability Toy Figurines](https://www.trendhunter.com/trends/hidden-disabilities-sunflower.md) - [Accessibility-Focused Digital Ticketing Platforms](https://www.trendhunter.com/trends/digital-ticketing-platform.md) - [Public Accessibility Initiatives](https://www.trendhunter.com/trends/for-your-convenience.md) - [Accessible 3D Station Maps](https://www.trendhunter.com/trends/3d-station-maps.md) - [Publicly Owned Train Operators](https://www.trendhunter.com/trends/accessibility-roadmap.md) - [Accessible Airline Seats](https://www.trendhunter.com/trends/airline-seat.md) - [Employee-Focused Accessibility Education Initiatives](https://www.trendhunter.com/trends/resources-for-autism.md) - [Assistance Dog-Focused Rideshares](https://www.trendhunter.com/trends/accommodating-passangers.md)