# Grass-Fed Precooked Beef Meals Teys Launches New Sustainably-Produced Beef Line, Truly Simple By Niko Pajkovic | Published 2022-05-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/teys References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18519-teys-launches-line-of-grass-fed-single-portion-beef) & [au.teysgroup](https://au.teysgroup.com/)  In a three-way partnership Teys USA, Teys Australia, and [Cargill](https://www.trendhunter.com/trends/cargill-and-kokomodo) have teamed up to launch an all-new line of premium, [grass-fed precooked beef products](https://www.trendhunter.com/trends/butcherbox) that come in a single-serve format. The new line, called [Truly Simple](https://www.trendhunter.com/trends/spreadable-butter-tubs), offers consumers a high-end product that was made using both sustainable and ethical farming methods. What's more, all of the beef made for Truly Simple is pasture-raised and hormone- and antibiotic-free. To start, the line will consist of four precooked variations: Beef Chimichurri, Beef Barbacoa, Garlic Herb Mediterranean-Style Beef, and Smokehouse Chipotle Beef Brisket. “We are excited to introduce the Truly Simple fully cooked products into America’s home kitchens as more households seek convenient and sustainable meal options. We have both bases covered,” said Brent Wolke, president of Teys USA Image Credit: Teys USA ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 21% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Beef Production:** Teys and Cargill’s partnership presents an opportunity for other companies to implement sustainable and ethical farming methods to create premium products. - **Precooked Meal Delivery:** Truly Simple’s single-serve format opens the door for more companies to create and offer convenient meal options for busy consumers. - **Grass-fed Meat Demand:** The launch of Truly Simple reflects a growing trend of consumers seeking out grass-fed and hormone- and antibiotic-free products, presenting an opportunity for companies specializing in such products. ### Who This Affects Most - **Food Production:** Teys and Cargill’s partnership presents an opportunity for companies in the food production industry to incorporate sustainable and ethical farming methods into their production processes. - **Meal Kit Delivery:** Companies specializing in meal kit delivery can capitalize on the convenience factor of Truly Simple’s single-serve format to create their own single-serve precooked meals. - **Specialty Meat Production:** The growing demand for grass-fed and hormone- and antibiotic-free products presents an opportunity for companies specializing in such products to expand their offerings and reach a wider audience. ## Related on Trend Hunter - [Ethically Sourced Grass-Fed Beef](https://www.trendhunter.com/trends/grassfed-beef-offerings.md) - [Regeneratively Raised BBQ Products](https://www.trendhunter.com/trends/thousand-hills.md) - [Festive Premium Beef Recipes](https://www.trendhunter.com/trends/pre-brands.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Convenient Protein-Packed Meals](https://www.trendhunter.com/trends/born-simple.md) - [Ready-to-Cook One-Ingredient Burgers](https://www.trendhunter.com/trends/organic-beef-burgers.md) - [Chef-Focused Beef Ranges](https://www.trendhunter.com/trends/signature-angus-heritage-beef.md) - [Versatile Diced Chicken Products](https://www.trendhunter.com/trends/protein-toppers.md) - [Organic Appetizer Sausage Snacks](https://www.trendhunter.com/trends/mini-beef-hot-dogs.md)