# Style-Enhancing Texturizing Shampoos This Shampoo Makes It Easier to Add Volume to Fine Hair By Mishal Omar | Published 2016-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/texturizing-shampoo References: [randco](http://www.randco.com/cactus-texturizing-shampoo.html) This texturizing shampoo is targeted toward people with fine hair who are looking for [more volume and manageability](https://www.trendhunter.com/trends/odele-haircare-product). Most shampoos are targeted towards making hair soft, silky and free of split ends but there are people who require almost the opposite benefits when it comes to these personal care products. Men and women with silky hair find it difficult to maintain style and volume and that is where this texturizing shampoo comes in. The product, called 'Cactus,' adds [texture-building particles](https://www.trendhunter.com/trends/texture-and-volume-powder) to the hair that enhance natural waves and allow for more grit when the user is styling their hair. This shampoo is the perfect option for people with fine hair who find it difficult to maintain different styles and volume throughout the day. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Texturizing Shampoos:** As more people look for volume and manageability in their hair, there is a disruptive innovation opportunity in creating texturizing shampoos that cater to different hair types and styles. - **Targeted Personal Care Products:** As people become more aware of their specific hair and personal care needs, there is a disruptive innovation opportunity in creating targeted products, such as texturizing shampoos, for niche markets. - **Hair Styling Optimization:** As people look for easier and more efficient ways to style their hair, there is a disruptive innovation opportunity in creating products, such as texturizing shampoos, that enhance natural waves and allow for more manageability. ### Where This Applies - **Personal Care:** As the demand for targeted personal care products grows, there is a disruptive innovation opportunity for brands to create specialized products for specific hair types and needs. - **Beauty:** As people continue to prioritize beauty and hair care, there is a disruptive innovation opportunity for brands to develop innovative and effective hair care products, such as texturizing shampoos. - **Hair Styling:** As people look for easier and more efficient ways to style their hair, there is a disruptive innovation opportunity in creating products, such as texturizing shampoos, that enhance natural waves and allow for more manageability. ## Related on Trend Hunter - [Lightweight Volumizing Sprays](https://www.trendhunter.com/trends/02-texturizer-spray.md) - [Volumizing Fine Haircare](https://www.trendhunter.com/trends/finne.md) - [Award-Winning Hair Sprays](https://www.trendhunter.com/trends/texture-spray.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Volumizing Dry Shampoos](https://www.trendhunter.com/trends/volumizing-dry-shampoos.md) - [Non-Aerosol Dry-Styling Powders](https://www.trendhunter.com/trends/texture-and-volume-powder.md) - [Mood-Lifting Haircare](https://www.trendhunter.com/trends/targeted-shampoo-and-conditioner.md) - [Hair-Thickening Dry Shampoos](https://www.trendhunter.com/trends/viviscal-volumizing-dry-shampoo.md) - [Volume-Boosting Haircare Solutions](https://www.trendhunter.com/trends/odele-haircare-product.md)