# Imperfect Eyelash Collections Ardell Beauty's texturEYES False Eyelashes Are Feathery for Fall By Elena Rahman | Published 2021-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/textureyes References: [ardellshop](https://www.ardellshop.com/ardell-textureyes-lash-578-1-pair.html) The textureEYES false lashes by [Ardell Beauty](https://www.trendhunter.com/trends/balayage-wispies) is the perfect beauty accessory as the fall season approaches. The feathery lashes make for a perfectly imperfect natural look. As the [no-makeup-makeup trend](https://www.trendhunter.com/trends/cloud-touch-finish-collection) persists throughout the beauty industry, Ardell Beauty emulates this through its texturEYES collection. This tousled lineup of eyelashes provides natural-looking volume. The texturEYES false lashes blend seamlessly into the user's real eyelashes. To add a feathered voluminous touch, the unique lash fiber texture is loosely manufactured together. Made from 100% natural hair, this fall-ready cosmetic accessory is user-friendly and easy to apply. Consumers can shop from a variety of styles from light to full volume, including feathered tips and a thin band for a no-show effect. Image Credit: Ardell Beauty ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 36% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural-looking False Lashes:** The trend towards no-makeup-makeup looks in the beauty industry presents an opportunity for false eyelash manufacturers to create more natural-looking products. - **Loosely Manufactured Lash Fibers:** The feathery texture of Ardell Beauty's texturEYES false lashes presents an opportunity for manufacturers to experiment with loosely manufactured lash fibers for a more natural look. - **Variety of Lash Styles:** The availability of a variety of lash styles in Ardell Beauty's texturEYES collection presents an opportunity for manufacturers to continue to create distinct styles that satisfy every customer preference. ### Sectors Adopting This - **Beauty Products:** The beauty industry can disrupt the market by creating more natural-looking false lashes with unique textures and a wider variety of styles to satisfy customer demand. - **Cosmetics Manufacturing:** Cosmetics manufacturers can use loosely manufactured lash fibers to create more natural-looking false eyelashes, providing a competitive advantage for products in this market. - **Personal Care Products:** The availability of user-friendly and easy to apply natural-looking false lashes presents a disruptive innovation opportunity for personal care product companies looking to expand their product line and cater to customers shifting towards a more natural look. ## Related on Trend Hunter - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Balayage-Inspired False Lashes](https://www.trendhunter.com/trends/balayage-wispies.md) - [Comfort-Focused Underlash Collections](https://www.trendhunter.com/trends/seamless-underlash.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md) - [Pre-Glued Mess-Free Lashes](https://www.trendhunter.com/trends/press-on-lashes.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md)