# Lightweight Texture Haircare Reuzel Debuts Texture-Enhancing Surf Cream for Effortless Hair Volume By Grace Mahas | Published 2023-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/textureenhancing-surf-cream References: [reuzel](https://www.reuzel.com/) Reuzel, the globally renowned men's grooming brand, is set to elevate the haircare market with the introduction of its texture-enhancing Surf [Cream](https://www.trendhunter.com/trends/advanced-better-aging-hand-renewal-cream), launching on October 3rd. Designed by iconic barbers to mimic the coveted post-beach hair, the Surf Cream promises to deliver volume and texture effortlessly, catering to all genders and hair types. Retailing at $24, it will be available on [Amazon](https://www.trendhunter.com/trends/kms-hairstay), Reuzel's official website, and barbershops globally. The Surf Cream's [lightweight composition](https://www.trendhunter.com/trends/honey-milk-5in1-styling-cream) ensures versatility, allowing users to layer it with other styling products for a tailored finish. Achieving the desired coastal vibe is as simple as applying the cream to either blow-dried or towel-dried hair. Notably, its water-soluble nature ensures easy removal. Infused with coconut oil, caprylic triglyceride, and kaolin, the vegan and cruelty-free product goes beyond styling, offering hair conditioning, frizz control, and scalp soothing benefits. Reuzel, co-founded by barbers Robert-Jan Rietveld and Leen Bergmann, continues to lead in men's grooming, with its award-winning pomades and commitment to cruelty-free products. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 73% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Texture-enhancing Haircare:** The introduction of Reuzel's Surf Cream offers a lightweight solution for effortless hair volume and texture. - **Versatile Styling Products:** The Surf Cream's lightweight composition allows for easy layering with other styling products, providing a tailored finish. - **Vegan and Cruelty-free Haircare:** Reuzel's Surf Cream, infused with coconut oil and kaolin, caters to consumers seeking vegan and cruelty-free hair products. ### Industries Being Reshaped - **Men's Grooming:** Reuzel's award-winning pomades and texture-enhancing Surf Cream solidify its position as a leader in the men's grooming industry. - **E-commerce:** With availability on Amazon and Reuzel's official website, the Surf Cream taps into the growing e-commerce industry for haircare products. - **Barbershops:** The Surf Cream's launch in barbershops globally presents an opportunity for the haircare industry to offer innovative textured hair solutions to customers. ## Related on Trend Hunter - [Functional Grooming Creams](https://www.trendhunter.com/trends/american-crew1.md) - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md) - [Weightless Texture Sprays](https://www.trendhunter.com/trends/texture-volume-spray.md) - [Summer Hair Care Collections](https://www.trendhunter.com/trends/summer-hair-care.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Resort-Ready Beach Hairsprays](https://www.trendhunter.com/trends/beach-hairspray.md) - [Multitasking Hair Products](https://www.trendhunter.com/trends/holdme-styling-cream.md) - [Hair Volumizing Foams](https://www.trendhunter.com/trends/hair-volumizing-foam.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md)