# Restorative Hair Routines Solvay’s Restorative Textured Hair Routine Helps with Cleansing & More By Laura McQuarrie | Published 2021-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/textured-hair-routine References: [premiumbeautynews](https://www.premiumbeautynews.com/en/solvay-introduces-a-comprehensive) & [solvay](https://www.solvay.com/en/press-release/solvay-introduces-breakthrough-restorative-routine-textured-hair) Solvay says that up to 75% of the world’s population has textured hair and it created a Restorative Textured Hair Routine that provides complete care for those who have curly and textured hair. The routine includes 10 products that are geared towards [cleansing, moisturizing and styling](https://www.trendhunter.com/trends/method-for-curls), all of which specifically address concerns related to caring for [natural hairstyles](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera). Recognizing that there is a gap in high-end shampoos, conditioners and hair care products that uniquely serve consumers with this kind of hair, the company created this range of ready-to-use options. Since many consumers are embracing their natural hair as a unique part of their identity, more [curly and textured hair products](https://www.trendhunter.com/trends/organic-hair-care) are needed, and Solvay's solutions focus on formulations with natural and eco-friendly ingredients. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 30% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Curly and Textured Hair Products:** The demand for hair care products designed for curly and textured hair is increasing with a focus on natural and eco-friendly ingredients. - **Complete Care Routines:** Providing a range of ready-to-use options for a complete hair care routine that includes cleansing, moisturizing, and styling for natural hairstyles. - **High-end Hair Care Products:** There is a gap in high-end shampoos, conditioners and hair care products that uniquely serve consumers with curly and textured hair. ### Sectors Adopting This - **Beauty and Personal Care:** Creating a line of hair care products specifically geared towards consumers with curly and textured hair can disrupt the traditional beauty and personal care industry. - **Natural and Eco-friendly Products:** Solvay's focus on formulations with natural and eco-friendly ingredients can disrupt the traditional hair care industry by promoting more sustainable and environmentally friendly products. - **Ethnic Hair Care Products:** A specific focus on creating hair care products for people of different ethnic backgrounds and hair types can disrupt the hair care industry by providing a more diverse and inclusive range of options. ## Related on Trend Hunter - [Textured Hair Product Lines](https://www.trendhunter.com/trends/textureid-collection.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Textured Hair-Targeted Lines](https://www.trendhunter.com/trends/acidic-bonding-curls.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Three-Step Curl Care Systems](https://www.trendhunter.com/trends/method-for-curls.md) - [Supportive Curly Haircare Products](https://www.trendhunter.com/trends/olaplex-bond-shaping-technology.md) - [Curl-Supporting Haircare Products](https://www.trendhunter.com/trends/curlsmith-volume-recipes.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md)