# Gruesome Shockvertising A Texting While Driving PSA Shows Horrific Realism By Shelby Lee Walsh | Published 2009-08-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/texting-while-driving-psa References: [youtube](http://www.youtube.com/watch?v=DGE8LzRaySk) This texting while driving PSA has to be one of the most graphic public service announcements I have ever watched. The texting while driving PSA is horrific, as it shows the events of a [car crash](https://www.trendhunter.com/trends/relax-we-care) caused by negligence in gruesomely realistic detail. The shock that this ad conjures up is enough to not only make you stop texting and driving, but perhaps even [stop driving](https://www.trendhunter.com/trends/public-safety-initiative) all together. Check out the video of the texting while driving PSA above, but be warned that it is extremely unsettling. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Graphic Shockvertising:** Disruptive innovation opportunity: There is potential for companies to use graphic and shocking imagery in their advertising campaigns to capture consumer attention and provoke behavioral change. - **Anti-distracted Driving Campaigns:** Disruptive innovation opportunity: Industries can develop more creative and impactful campaigns to raise awareness about the dangers of distracted driving and encourage safer habits. - **Realistic Public Service Announcements:** Disruptive innovation opportunity: Public service organizations can create more realistic and emotionally impactful PSAs to enhance the effectiveness of their messages and engage the audience in a compelling way. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: The advertising industry can explore more provocative and shocking approaches in their campaigns to break through the clutter and generate a strong emotional response from consumers. - **Transportation:** Disruptive innovation opportunity: The transportation industry can collaborate with anti-distracted driving campaigns to develop innovative solutions, such as advanced driver-assistance systems, to mitigate the risks of distracted driving. - **Public Service Organisations:** Disruptive innovation opportunity: Public service organizations can leverage realistic and unsettling PSAs to create a lasting impact, prompting behavioral changes and advocating for safer practices in various areas. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md)